MULTICHANNEL MERCHANT » BLOG
BlogApr 07, 2016 4:44 PM By John Fetto
Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.
BlogApr 07, 2016 4:42 PM By George Eberstadt
“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.
BlogApr 07, 2016 2:55 PM By Phil Schraeder
Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.
BlogApr 05, 2016 1:08 PM By Lindsay Conwell
Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.
BlogApr 05, 2016 12:34 PM By Kevin Akeroyd
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
BlogApr 05, 2016 12:04 PM By Hendrik Kummeling
There is no doubt that many U.S. brands have global appeal. Here’s why localization is crucial to successfully tapping into local demand; from tailoring the range through to ensuring that delivery and payment methods meet local requirements.
BlogApr 05, 2016 9:59 AM By Richard Protheroe
There are too many online retailers who are reluctant to break out of their comfort zone. They are comfortable selling through a particular sales channel and refuse to try other avenues. Here are the benefits of selling on different marketplaces.
BlogApr 04, 2016 2:33 PM By Curt Barry
I go to lots of conferences, but for me the Operations Summit is the most helpful to our clients and our consulting practice because it’s dedicated exclusively to improving direct-to-customer and omnichannel operations, presenting a broad range of operations experiences and solutions. It’s not too late to join us, April 12-14 at the Duke Energy Center in Cincinnati.
BlogMar 31, 2016 4:25 PM By Reuben Hendell
We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.
BlogMar 30, 2016 4:34 PM By Susan Wall
When it comes to the new ways people shop and buy, shoppers still would rather consult on the phone with a clerk while some don’t mind if you offer personalized recommendations. Here are what you should be thinking about when it comes to personalizing the shopping experience for your customer.
by Jamin Dick
Posted 5 days ago
by Curt Barry
Posted 1 week ago