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Blog ARCHIVE

Do You Practice Good (Data) Hygiene?  Jan 26, 2015 12:04 PM By Alyssa Nahatis

With email still one of the most powerful marketing tools today, it is important to have good data hygiene. Here are some tips to make your email marketing successful.

4 Omnichannel Tips to Improve Customer Experience and Increase Sales  Jan 23, 2015 10:21 AM By Sridhar Nagarajan

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and how they make their purchases. Here are several tips that will help improve the customer experience and increase sales.

Regularly Review and Update your Terms of Use and Privacy Policies  Jan 21, 2015 11:36 AM By Dorothy Vinsky

Regular review and revisions are key to keeping a company’s terms of use and privacy policy accurate and consistent with the company’s business practices. See why automatic renewal of your subscription services is important

Why It’s Time for U.S. Companies to Get Serious about Going Global  Jan 21, 2015 11:09 AM By Donald L. Dunnington

While there are many risks to taking your business online to other nations, the risk of not going global, or of waiting too long to make the move, almost certainly will be greater. See other reasons why going global is important for your business.

Can Amazon and RadioShack be a Match Made in Heaven?  Jan 21, 2015 8:58 AM By Tim Parry

Is Amazon bailing on its plans for a New York City showroom? And can RadioShack be the answer to Amazon’s omnichannel plans? Stay tuned, or read on… Tim Parry explains.

Welcome Back, JCPenney Catalog  Jan 20, 2015 11:16 AM By Tim Parry

JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.

Start Planning Now for Fall and Holiday 2015 Peak Season Operations  Jan 20, 2015 11:01 AM By Curt Barry

You’ve barely put a bow on your peak shipping, but it’s time to assess your performance and start planning for peak season operations in 2015. What are your objectives for improvements? Here are eight steps to help you prioritize which changes happen this year, and which can be pushed into 2016 and beyond.

How Personalization Drives Customer Acquisition and Engagement  Jan 19, 2015 5:08 PM By Andy Zimmerman

This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Avoiding Ecommerce Fraud and Its Implications in 2015  Jan 19, 2015 2:52 PM By Liron Damri

With ecommerce growing rapidly, what can merchants do to protect themselves and their business from fraud? In three words: Take It Seriously.






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