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Blog ARCHIVE

Marketers’ Groundhog Day is Finally Over  Feb 10, 2015 6:47 AM By Jason Fordham

In commemoration of Groundhog Day, here’s an offer all those marketers who – like Bill Murray – feel stuck in the same situation over and over and over and hope or wish for some clarity on how to get it right. We need to get the right message to the right person at the right time has been played over and again like a bad movie (not to insinuate Groundhog Day is anything less than a classic).

How to Win the Valentine’s Day Shopper  Feb 09, 2015 1:36 PM By Daniela Forte

Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.

Will 2015 Be the Year of Retail Chapter 11s?  Feb 08, 2015 6:23 PM By Tim Parry

It was as inevitable as the sun rising, but RadioShack finally filed for Chapter 11 bankruptcy protection on February 5. It’s the fifth retailer to file for Chapter 11 since the traditional kickoff of the 2014 holiday season. Here’s a look at which retailers are restructuring, and which one is riding off into the sunset.

Returns Processing is a Vital Part of a Successful Omnichannel Strategy  Feb 05, 2015 3:06 PM By Murtaza “Zeke” Hamdani

Returns processing is an extremely important part of the customer experience and the overall omnichannel shopping journey, yet it is often glossed over.

Multiple DCs May Be Best Bet to Reduce Shipping Costs and Time to Customer  Feb 05, 2015 2:11 PM By Curt Barry

Having multiple distribution centers may be your best bet to reduce shipping costs and shorten your time to customer.

3 Email Marketing Techniques for the Evolving Inbox  Feb 05, 2015 10:12 AM By Ryan Harris

Email still reigns as supreme as the primary method of communication among marketers. Here are three email marketing techniques for the evolving inbox.

Become the Valentine’s Brand of Choice  Feb 03, 2015 10:46 AM By Oren Levy

With Valentine’s Day right around the corner, retailers are forming strategies to make consumers fall in love with their brand this February 14th and the weeks leading up to the big day. See how you can become your consumer’s brand of choice.

3 Ways to Let Love Rule … In the Inbox  Feb 02, 2015 10:46 AM By Jim Davidson

With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.

Omnichannel, Big Data…What’s Next? Predictions for 2015  Feb 02, 2015 10:27 AM By Graeme Grant

In 2014, the retail industry was full of various buzzwords, from omnichannel to big data and new solutions were being discussed everyday. Here are some predictions for 2015.

The 2 Cent Refund Check – What Are Operational Inefficiencies Really Costing You?  Jan 29, 2015 1:59 PM By Curt Barry

Are operational inefficiencies vermin eating your profits? Make sure you’re not cutting customers two-cent checks, or following other wasteful practices.






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