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Blog ARCHIVE

5 Revolutions That Will Shape the Future of Marketing  Oct 27, 2014 11:12 AM By Owen Shapiro

The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger in reducing complex social dynamics down to a few catchy buzzwords – trendy terms can act as intellectual shortcuts that fool people into thinking they understand these ideas when they really don’t.

Avoiding Coal: 7 Ways to Lower Email Blocking Risks  Oct 27, 2014 6:57 AM By Jim Davidson

A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.

5 Steps to Prevent Retail Data Breaches  Oct 24, 2014 3:13 PM By Garry McCracken

Five steps merchants should take to keep their customer’s financial information safe from potential retail data breaches.

What’s the Deal with Sears Holdings?  Oct 24, 2014 1:55 PM By Tim Parry

When you compare Sears Holdings with its big box counterparts, it seems to be ahead of the curve when it comes to innovation and technology. However, Sears Holdings is losing money like crazy, and rumor has it store closings will escalate. Here’s a look at some of the technology and innovation that’s making Sears Holdings brands Sears and Kmart look like winners.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

5 Universal Tactics to help Increase Conversions  Oct 20, 2014 1:25 PM By Sean Cook

Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Here are five universal tactics that can help you increase conversion.

Making the Most of Seasonal Peaks in Consumer Shopping  Oct 20, 2014 11:41 AM By George Chang

The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before.

Want Lasting Relationships with Customers? Cut the Share-Bait  Oct 20, 2014 11:05 AM By Jonathan Levitt

The brands we love most seem to get attention for not trying to get attention. Don’t get me wrong – they market too – but they do it in a likeable way, instead of acting like narcissistic teenagers. They don’t treat humans like clicking machines.

China and Alibaba: Ecommerce News Dominators  Oct 17, 2014 11:50 AM By Daniela Forte

When I was setting up our MCM Global Ecommerce newsletter, I was trying keep a balanced list of our top global articles and couldn’t help but see so many of them were about companies making active plans to go into the Chinese market.

‘Tis the Season to Put Your Global Marketing Plan in Place  Oct 14, 2014 9:40 AM By Michael DeSimone

Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.






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