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Blog ARCHIVE

How to Box Your Brand with a Subscription Service  Apr 07, 2016 4:44 PM By John Fetto

Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.

Retailers Capture the Power of the Checkout Moment  Apr 07, 2016 4:42 PM By George Eberstadt

“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.

Capitalizing on Mobile Content Consumption Without Killing UX  Apr 07, 2016 2:55 PM By Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.

Why Data Silos are No Laughing Matter  Apr 05, 2016 1:08 PM By Lindsay Conwell

Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.

4 Ways B2B Marketers Can Successfully Drive Customer Experience  Apr 05, 2016 12:34 PM By Kevin Akeroyd

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.

Many U.S. Brands Have Global Appeal  Apr 05, 2016 12:04 PM By Hendrik Kummeling

There is no doubt that many U.S. brands have global appeal. Here’s why localization is crucial to successfully tapping into local demand; from tailoring the range through to ensuring that delivery and payment methods meet local requirements.

How to Increase Sales on Your Store with Multichannel Selling  Apr 05, 2016 9:59 AM By Richard Protheroe

There are too many online retailers who are reluctant to break out of their comfort zone. They are comfortable selling through a particular sales channel and refuse to try other avenues. Here are the benefits of selling on different marketplaces.

Operations Summit Will Help With Your Systems, Fulfillment Strategies  Apr 04, 2016 2:33 PM By Curt Barry

I go to lots of conferences, but for me the Operations Summit is the most helpful to our clients and our consulting practice because it’s dedicated exclusively to improving direct-to-customer and omnichannel operations, presenting a broad range of operations experiences and solutions. It’s not too late to join us, April 12-14 at the Duke Energy Center in Cincinnati.

5 Reasons Why Brands Can’t Measure DTC Channels By Sales Alone  Mar 31, 2016 4:25 PM By Reuben Hendell

We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.

Subtle Ways to Personalize the Shopping Experience  Mar 30, 2016 4:34 PM By Susan Wall

When it comes to the new ways people shop and buy, shoppers still would rather consult on the phone with a clerk while some don’t mind if you offer personalized recommendations. Here are what you should be thinking about when it comes to personalizing the shopping experience for your customer.






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