Blog ARCHIVE

This is My #47mysteryscrum Epilogue… or is it?  Aug 08, 2013 10:41 AM By Tim Parry

I was the last of my friends to pull the trigger on ’47 Brands’ #47mysteryscrum. And while the excitement was built – I had a kid-like enthusiasm all day yesterday knowing my package was on a UPS truck – I was disappointed with the outcome. I felt like Charlie Brown on Halloween: Ugh – a Washington […]

Reinvention  Aug 06, 2013 12:47 PM By Ellen Shannon

Wouldn’t it have been a master stroke if Jeff Bezos bought the Washington Post on Amazon’s “Daily Deal” Web site?

Proposed Legislation Could Keep Seniors from Catalog Shopping  Aug 05, 2013 1:28 PM By Tim Parry

My recently-widowed father has become addicted to catalog shopping. But if Congress has its way, he, and a lot of other senior citizens, could change their shopping habits. Here’s why, if your business caters to seniors, you need to step up to Congress and fight for your customers.

#47mysteryscrum Helps Clear Merchandise, Build Social Brand  Jul 30, 2013 10:18 AM By Tim Parry

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends. Licensed apparel seller 47 Brand’s most-popular item is the #47mysteryscrum, and it has helped it clear out merchandise and build its social presence.

Brands Head to Social Media for #Equality  Jun 27, 2013 10:38 AM By Erin Lynch

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

Men’s Wearhouse Opens Up About Zimmer Termination  Jun 25, 2013 11:43 AM By Erin Lynch

After receiving backlash from customers over the firing of George Zimmer, the Board of Directors of Men’s Wearhouse issued a statement explaining why they fired him and gave an inside look into the internal struggle at the retailer.

Twitter Reacts to Zimmer’s Termination  Jun 20, 2013 1:49 PM By Erin Lynch

Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.

Why Ecommerce Platforms are Buying Order Management Firms  Jun 18, 2013 9:39 AM By Tim Parry

Rakuten and NetSuite were able beef up their order management and order fulfillment systems. For Webgistix and OrderMotion, partnerships with these ecommerce platform giants means more customers down the road.

My First IRCE Experience  Jun 11, 2013 5:21 PM By Daniela Forte

I went to the IRCE in the beautiful city of Chicago last week and was immediately in awe by the size of the exhibit hall, the sessions I attended and the wealth of information I was given by the people I met during my time at the conference. I have never been to a conference of this magnitude before and wasn’t sure what to expect. I can clearly say the show exceeded my expectations.






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