Marketing Archives - Multichannel Merchant

Don’t You Know Me at All? The Importance of Relevant Recommendations

April 16, 2018 | Greg Zakowicz

When they’re done well, product recommendations are a powerful tool for connecting with consumers and making them feel like you truly understand them. Discover how to make the most out of product recommendations that benefit both you and the customer.

Individualization is the Next Step in Advanced Personalization

April 16, 2018 | Roland Gossage

In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.

9 Key Trends in Digital Marketing for 2018

April 11, 2018 | Daniela Forte

As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.

How Your Offline Efforts Can Help Your Online Marketing

April 9, 2018 | Helen Cartwright

One of the key ways to make your online efforts more effective is to amplify them with offline marketing and promotion. If you think this may help your business, here are some things to consider.

What Data Can a Beacon Actually Collect?

April 9, 2018 | H.O. Maycotte

Buzz continues to build around beacon technology worldwide. But there’s been little conversation about the implications of beacon technology, its uses and ultimately its game-changing potential, despite its rapidly growing presence within offline establishments. Here are some ways today’s major retailers are using beacon technology.

Fitness Brands Building Brand Loyalty by Becoming Part of the Lifestyle

March 26, 2018 | Daniela Forte

Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.

How to Choose the Right Attribution Modeling Approach

March 23, 2018 | Helen Cartwright

Today’s customer journey through your company website, web pages and marketplace sales platforms often meanders across multiple websites, social media sites, links to authoritative websites, company-review platforms and paid advertising including media ads, content marketing and PPC campaigns. Discover why the attribution model approach is so important for your brand.

Are Loyalty Programs Still Doing Their Job?

March 22, 2018 | Greg Zakowicz

It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.

How More Brands Are Choosing to Build Loyalty by Giving Back

March 15, 2018 | Daniela Forte

When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.

How Chubbies Built a Customer Community

March 5, 2018 | Daniela Forte

Building a community came naturally for casual men’s shorts and apparel brand Chubbies, as it’s the approach the company has taken from the very beginning. Here is what Chubbies is doing to build a community for its brand.

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