A recent survey did show an increase in the adoption of mobile apps, SMS, push notifications, and chatbots as engagement channels – and these are still important as part of your multichannel strategy. Yet, email still reigns supreme. Why? Here are the top six reasons brands must place email marketing at the top of their priority list.
Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
Product recommendation quizzes allow merchants to grasp the holy grail — zero-party data — information that customers intentionally share with you. Shoppers will gladly provide their information when your quiz is helpful and respectful. They won’t if it’s too complex or if it stands in the way of their shopping journey.
Online spending in 2020 accounted for 21.3% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018. These totals far outperform expert predictions. In the ongoing global pandemic, consumer shopping habits have changed, so your brand’s ecommerce strategy must adapt, and that includes amplifying your digital shelf strategy.
Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This perspective, called full funnel optimization, is essential to maximizing your business’s revenue.
People are returning to work and routines, but what does this mean for the countless merchants that embraced ecommerce to stay afloat? What if you transitioned to DTC and grew because of it? How can you survive the retail recovery? Learn how you can experience the best of both store experiences and ecommerce in the new normal.
The Amazon Associates program has created passive income streams for bloggers, YouTubers, influencers and other social media marketers. But it took a big hit when Amazon changed the payout rates last year. Is it still worth it? First, you need to learn how the program works, to understand what the changing rates are all about.
The future of brand-building is more than storytelling and design – it’s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.
Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. As a merchant you sometimes need to create hundreds of PPC ads for every product, aligned with pricing and inventory. Although this may seem overwhelming, it’s simpler than you think – using a data feed.