MCM Outlook 2011Exclusive research downloads from the editors of Multichannel Merchant MCM Outlook 2011: Ecommerce ReportDownload this exclusive research report to learn ways merchants are responding as more customers are shopping via mobile devices such as iPhones, iPads, Blackberrys and Androids.... |
E-commerce Newsletter
|
Recent E-commerce Articles
Ecommerce Transactions Dominate Mergers and Acquisitions
As consumers become more comfortable purchasing products online – taking share from catalogs and brick and mortar channels – so has mergers and acquisitions activity gravitated toward Internet retail. Ecommerce transactions now dominate the multichannel retail mergers and acquisitions market, comprising 92% of all deals in 2011 – up from 59% in 2006....
Providing Accurate Online Recommendations Post Mother’s Day
Unfortunately, these gift-giving “micro-moments” can skew consumers’ online profiles, leading to a series of irrelevant recommendations for kitchen gadgets and perfume that could haunt the online shopping experience for the rest of the year. That’s why most savvy marketers are now turning to algorithms to identify behavior and appropriately adjust their online recommendations. ...
10 Ways to Reduce Shopping Cart Abandonment
While there is no silver bullet for reducing shopping cart abandonment, online merchants that attack the issue from many angles will achieve the best results. The good news is that organizations have an arsenal of powerful strategies at their disposal, each designed to address specific reasons for shopping cart abandonment. Here are 10 effective strategies you should try to keep cart abandonment rates low and conversion rates high. ...
How to Recognize Online Fraud
Online fraud moves rapidly worldwide and is often impossible to identify. Here's a few things you need to know about recognizing online fraud....
Online Merchant Fraud a Huge Concern
Ecommerce enjoyed 16% year-over-year growth in 2011, but online merchant fraud grew 22%. Here's why you should be very concerned....
4 Ways to Personalize Your Customers’ Experiences
Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run....
A Diamond Retailer Mines Online for Gold
How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign....
Bare Necessities Launches Two Digital Catalogs
Hoping to cash in on the burgeoning tablet commerce market, intimate apparel merchant Bare Necessities has launched two new digital catalogs designed specifically for a tablet shopping experience. ...
Why Online Merchants Need to Measure Lifetime Value
LTV is all the purchases the online buyer has made during his lifetime plus the purchases he’s likely to make in the future (discounted in today’s dollars.) Since your initial web sales are always greater than the first sale you make to a web buyer, this refocuses your internal discussions from ad-spend management or sales growth to buyer profitability....
Report: Frequent Live Chatters Demand Special Attention
Live chat patrons are more likely to have higher household incomes, more likely to shop more frequently, spend more, have a college degree, and be between the ages of 31-50, the report says. While this demographic appeals to merchants, frequent live chatters (those who have chatted at least four times in the previous three months) exhibit these traits in an amplified way and warrant special attention. ...
4 Ways to Screw Up Abandoned Cart Messages
Shopping cart abandonment rates are high, but so are conversion rates from post-abandonment emails, so you are missing a sizable opportunity by not sending them. Here are four things you will want to avoid when launching your post-abandonment email program....
How to Optimize Your Email Targeting Efforts
As you look to start, modify or optimize your targeting efforts, here are four questions you can ask yourself (or your team) to get moving in the right direction....
7 Ways to Combat Shopping Cart Abandonment
To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use....
SupplyGeeks.com Plans to Compete Against Office Supply Giants
While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but “geeks.”...
B-to-b Ecommerce: Creating Support in the Organization
Among the many initiatives an organization takes on in any given year, a b-to-b ecommerce project can be one of the most challenging. Not only do these require resources whose days are filled with conflicting priorities, but it introduces an entirely new sales channel which changes the dynamic of the organization's working business model. Here's why the first tactic in a successful b-to-b ecommerce initiative is often the most overlooked as companies charge full steam ahead – creating support in the organization....
Product Videos Can Increase Visibility and Customer Engagement
When product videos are available on an ecommerce site, one-third of your visitors will watch them – and people who view videos are 85% more likely to make a purchase. Here are some ideas for how you can take your video beyond the product pages to get customers more interested in your brand....
Merchants Turn to Responsive Design
If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type....
Direct Sales Drop 5.4% at Frederick's of Hollywood
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick's of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick's sales in the red. ...
3 Tips to Capitalize on Digital Marketing Changes
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list. ...
Cooking.com Builds a Relationship With Email
A big reason for Cooking.com's is having success with email marketing, director of email marketing Matt Bunn said, is because it's beginning to treat the tactic as it would its social media channels. That is, Cooking.com wanted to be conversational with its customers, not just throw a deal a day their way. ...
Outlook 2011: Ecommerce
2011 eCommerce Outlook Report |
