MCM Outlook 2011

Exclusive research downloads from the editors of Multichannel Merchant

MCM Outlook 2011: Ecommerce Report

Download this exclusive research report to learn ways merchants are responding as more customers are shopping via mobile devices such as iPhones, iPads, Blackberrys and Androids....

E-commerce Newsletter

i-Merchant is exclusively focused on the discipline of selling products/merchandise online.

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Recent E-commerce Articles

Melissa Payner-Gregor Out at Bluefly

Melissa Payner-Gregor has resigned as CEO at Bluefly, according to an 8-K the off-price luxury apparel and accessories merchant filed Feb. 2 with the Securities and Exchange Commission. Payner-Gregor, who also gave up her seat on Bluefly's board of directors, was immediately replaced by chief operations officer Joseph C. Park....

Nine Merchants Earn Top Marks in Online Customer Service Study

Nine merchants earned top performing marks in online customer service, according to the 14th annual Mystery Shopping Study conducted by The E-Tailing Group. Though the results of the study won't be revealed until later this month, we can tell you what the merchants were graded on, and why Ballard Design, Frontgate, Garnet Hill, Green Mountain Coffee, The Home Depot, Tiffany & Co., Williams-Sonoma, Wine.com and Zappos came out on top....

Shop.Org's Holiday Online Sales Survey Offers Strategies for 2012

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these....

Multiple Email Addresses for Customers Can Hurt Response

As marketing databases mature, they inevitably accumulate more data, perform more slowly, and—if you’re not careful—can impact your bottom line with poor targeting and reduced response rates. One glaring culprit is over-soliciting consumers that have multiple email addresses....

5 SEO Tips to Increase Your App’s Popularity & Google Rankings

You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and download your apps - and increase your app’s popularity: Google...

Clear and Compelling Video Thumbnails Can Boost SEO Rankings

Google has opened the door to one method for improving search rankings: a higher profile for videos, and as of late 2011, Google started showcasing larger video thumbnail images. Here's why that's important for your SEO rankings, and how to make sure you're doing video thumbnails well. ...

5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)

Darby Williams of Sociable Labs believes Facebook will be the pivotal platform for consumer-to-consumer sharing. Here are five things Williams recommends merchants do to enhance their social commerce presence...

Kohl's to Open New Ecommerce Distribution Center in Texas

Kohl's Department stores will open a new ecommerce distribution center in DeSoto, TX, this summer....

10 Tips for Tablet Commerce Design

The tablet’s lean and glean functionality makes it an ideal shopping device, but the device alone doesn’t create an ideal digital shopping experience. Here are 10 tips merchants should follow if they want to design an engaging tablet commerce experience for their customers. ...

Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers. ...

How eBags Set Holiday, Annual Sales Records in 2011

Ebags.com set holiday and annual sales records in 2011. Find out how it accomplished this feat....

Poll: How Were Your Holiday Ecommerce Sales?

B-to-C retailers, how were your ecommerce sales this holiday season?...

Online Retailers: Time is Now To Connect With Customers Through Facebook

A recent survey shows more than 50% of shoppers are willing to share their Facebook data with online retailers. Find out why now is the time to seize this opportunity....

How SEO myths can cost you

Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. I'm going to do my part in fighting this menace and spreading the truth -- by exposing some of the more insidious myths in this very article...

Herschell Gordon Lewis: The Best and Worst in Copy 2011

This worked, that didn't... Here are Herschell Gordon Lewis's 2011 picks for the best and worst online and print catalog copy....

QR Codes and Santa Tags at J.C. Penney

J.C. Penney wants to use QR codes and keep its customers in the Christmas spirit, so what better way to combine the two than with Santa Tags....

Will Google Battle Amazon in Quick Delivery Service?

Could Web-search giant Google supplant online behemoth Amazon as the standard-bearer of quick delivery service?...

Cyber Monday Ranking of Top Retail Web and Mobile Site Performers

Internet technology provider Compuware answered that question for interested consumers...

Cutting Through the Fog with Cloud-based SaaS Solutions

Cloud computing is enabling all kinds of businesses to buy Internet-based access to hosted software, infrastructure and platform services on an on-demand, elastic basis...

“Tie” A Cyber Tuesday Bow Around It

For online retailer Ties-Necktie.com, success has come in a short amount of time. Founder Hendrik Pohl listened to his customers and, even after a fantastic showing on Cyber Monday, extended the online bonanza into Cyber Tuesday....

Outlook 2011: Ecommerce

2011 eCommerce Outlook Report
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