LATEST NEWS
Making transactional e-mails sell
Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than promotional e-mails.
Holiday E-commerce Sales, Use to Rise
Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results...
Five SEM Tips To Increase Holiday Traffic
Want to get more prospects to your site to increase holiday traffic and seasonal sales? Here are five easy tips to tune up search marketing activities, Website visibility and seasonal e-mailings for better returns on your time and marketing investment...
The Top Blogging Trend for E-Commerce: Blogging for Search
As the economy grows grimmer, two things become clear for every e-commerce marketer. The first is that every marketing strategy needs to have a measurable ROI. The second is that we need to compete hard for every opportunity...
Entry pages with SEO appeal
When a client asks me about how to optimize his or her site, I often reply that it's a lot like eating an elephant: Tear off one bite a time. For most...
Making transactional e-mails sell
Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates...
E-Commerce is Getting More Social
A pair of surveys released this month indicate that social media is becoming a must for online retailers...
Social Media Marketing: A Warning Sign of Starbucks Trouble?
The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald’s...
iPhones Ushering in the Age of Mobile Commerce
Mobile marketers will be thrilled this holiday season as iPhone 3Gs fly off shelves. Why?...
Three Steps to Increase Online Holiday Sales
By all accounts, the 2008 holiday shopping season is poised to be one the most challenging in recent memory. But perhaps the silver lining in this cloud is the fact ...
Research Sets Sites on the Season
Is your site set for the holiday season? It better be, because the spike in traffic is going to come sooner than you think, at least according to a survey released today by digital marketer Oneupweb....
