FREE i-Merchant eNewsletter
The content in i-Merchant is exclusively focused on the discipline of selling products/merchandise online. The three main topics covered:
1. Getting people to your Web site.
2. Making the sale.
3. Processing the order.
Ecommerce Article Archive
How Behavioral Targeting Impacts Cart Abandonment
To understand and impact cart abandonment, retailers should first research their customer’s “natural” behaviors, and then seek opportunities to influence those behaviors through targeted content and promotions....
Video: Why Personalized Product Recommendations Matter
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer's interest, then the items per transaction may grow. Here's Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site....
FREE tools from Google
Google isn't really in the search business, it's in the data business. Search just happens to be the company's most popular free product. Many people...
Digital prospecting takes hold
It's no secret that marketers have smaller budgets to acquire or retain customers these days. According to a July study by the Association of National...
BLOGBIT
This month, Sherry Chiger, the new editor of the E-mail Essentials e-newsletter (and MCM editor ar large), takes to the Big Fat Marketing Blog to dish...
Live From IRWD: How E-tailing Group 100 Merchants Evolved in 2009
What did E-tailing Group learn about the evolution of e-commerce in 2009? Here are a few highlights from her session Tuesday at the Internet Retailer Web Design and Usability Conference in Orlando....
Live From IRWD: Video Helps Onlineshoes.com Convert Customers
Product marketing manager Jimmy Healey said the company has seen higher conversion rates - 45% higher than the site's average - by customers who watched video....
Make a Valentine’s Day Match With Connected Commerce
Every segment of the retail industry has peaks and valleys in its sales forecast: It’s a normal lifecycle that’s driven by the nature of the products being sold....
Optimizing Your Site for Bing
Bing, Microsoft's latest search engine iteration, had 6% of the worldwide search engine market share upon its launch in May 2009. Six months later, Bing...
Choosing a Web Content Management System
How do you choose a CMS that meets the needs of marketing without giving IT headaches? Here are the key factors to consider...
