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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

PetSmart Improves Customer Experience With Better Insight Into Customers and Pets  Jul 26, 2016 2:02 PM By MCM Staff

PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.

Mobile Searches Continue to Play Major Role for In-Store Customers  Jul 25, 2016 3:08 PM By Daniela Forte

Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.

L’Oréal Acquires IT Cosmetics for $1.2 Billion  Jul 25, 2016 1:22 PM By MCM Staff

L’Oréal announced the aquisition of beauty makeup brand IT Cosmetics for $1.2 billion. The acquisition is an effort to answer the rising demand of makeup and hybrid skincare. See how this will benefit both brands going forward.

Radial Hires 3,200 Workers to Help Retailers for Holiday 2016  Jul 21, 2016 1:51 PM By MCM Staff

Radial announced it has hired 3,200 workers to help leading retailers this holiday season. Radial employees will be trained to represent brands and retailers of all sizes, and cultivate a base of loyal, happy customers. See what the training will include and how it will help retailers this holiday season.

Using “Retail S&OP” to Make the Holiday Season Smoother and More Profitable  Jul 20, 2016 10:41 AM By David DuBose

S&OP is a process that helps foster focus, alignment and synchronization among a company’s leadership team to more effectively match supply and demand.

Controlling the Chaos: Why Progressive Mobile Matters  Jul 20, 2016 10:04 AM By Peter McLachlan

Progressive mobile can give your web visitors a premium app-quality experience and take your conversion rate to levels comparable to desktop. Here are three key milestones in developing the progressive mobile experience.

Hispanic Shoppers Are Coveted, Yet Complex: Here’s What You Need to Know  Jul 20, 2016 9:49 AM By Cesar Melgoza

Retailers are always on the hunt for consumers with the most growth potential – and few populations have a higher future for growth than U.S. Hispanics. Here is what you need to know about selling to the Hispanic shopper.

Millennials Prefer to Shop Online For Back-to-School  Jul 19, 2016 3:27 PM By Daniela Forte

Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.

The Yankee Candle Company Selects Vendor for Omnichannel Retailing and Singular Commerce  Jul 19, 2016 2:53 PM By MCM Staff

The Yankee Candle Company has selected Aptos Inc., to help streamline, optimize and integrate its omnichannel retail operations and support engagement with customers. In choosing Aptos Inc., it has offered The Yankee Candle Company a strong retail point of sale, CRM, order management, sales audit and a loss prevention functionality.

eBags Has Record Second Quarter Results and Strong Amazon Prime Day Sales  Jul 18, 2016 12:50 PM By Tim Parry

eBags announced that it recorded record sales growth both for the second fiscal quarter of 2016, and during its Amazon Prime Day event. Here’s a look at how eBags fared during both time periods, and what’s escalating the company’s double-digit sales growth.






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