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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Nasty Gal Learns to Play Nice with Big Data  May 26, 2015 5:12 PM By Daniela Forte

Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.

Leveraging Ratings, Reviews to Improve the Customer Experience  May 26, 2015 2:16 PM By Daniela Forte

Ratings and reviews not only provide credibility for your business but make the purchase decision an easier one for your customer. See how you can properly leverage your ratings and reviews.

Olapic Announces Strategic Partnership with Listrak  May 26, 2015 9:50 AM By MCM Staff

Olapic, the visual marketing and commerce platform announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform specifically tailored for retailers.

Restaurant Equippers Cooks Up New Mobile Commerce Site  May 26, 2015 7:03 AM By MCM Staff

The new m.Equippers.com mobile commerce site carries rich features and functionality over to the small screen, yet does not use screen scraping as the primary methodology for the build.

Walmart Sales, Earnings Off, Ecommerce Growing at Slower Rate  May 21, 2015 12:26 PM By Mike O'Brien

Walmart reported dips in Q1 sales and earnings, due to a strong dollar, technology and ecommerce investments and bad weather; ecommerce growth was slower.

Nordstrom Rack Sees Successful Online Sales  May 18, 2015 2:30 PM By Daniela Forte

Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.

Ascena Retail Group to Acquire ANN INC.  May 18, 2015 1:28 PM By Daniela Forte

Ascena Retail Group Inc., owner of plus-sized apparel brand Lane Bryant has announced it will merge with ANN INC., for a total of $2.0 billion. See what this will mean for both companies.

Can Celebrity Endorsements Influence Sales?  May 15, 2015 11:18 AM By Daniela Forte

Can celebrities influence sales and purchase decisions? This infographic by Signarama provides interesting insights into whether a celebrity can influence a consumer’s buying behavior.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Bonobos on Creating a Great Returns Experience  May 13, 2015 9:43 AM By Mike O'Brien

Angela Goldstein, senior manager of operations for Bonobos, talks about how the company delivers a great returns experience for its customers.






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