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Ecommerce ARCHIVE

The Cost of a Subpar Email Campaign  Jun 14, 2013 11:30 AM By Erin Lynch

When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?

7 Ways to Provide Exceptional Customer Service  Jun 12, 2013 2:04 PM By Daniela Forte

Customer service is critical between retailers and customers. The rise of social media is sending the message that ecommerce companies need to understand and embrace these new social customers in a timely and personal manner, according to this infographic by Sales Force Desk.

NRF Projects Father’s Day Spending Increase  Jun 12, 2013 1:35 PM By Daniela Forte

Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.

Mastering Fcommerce in an Ecommerce World  Jun 12, 2013 11:36 AM By Erin Lynch

One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.

4 Most Important Things to Watch for in Fraud Prevention  Jun 12, 2013 11:22 AM By Tabitha Stang

How can ecommerce businesses fight the dynamic nature of fraud and reduce losses associated with fraudulent purchases? While certainly not exhaustive, here are four important things to watch for in your ecommerce fraud prevention.

How to React to 5 Changing Online Consumer Behaviors  Jun 12, 2013 10:40 AM By Sheridan Orr

Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.

Study Shows Consumers Want Seamless Shopping Experience  Jun 12, 2013 10:34 AM By Daniela Forte

Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.

Peterson Partners Acquires Angoss Software for $8.4 Million  Jun 12, 2013 10:31 AM By Erin Lynch

The Peterson Partners acquisition of Angoss Software Corporation for $8.4 million is now official. Angoss delivers predictive analytics to businesses to help them discover valuable insight and intelligence from their data, uncovering opportunities to reduce risk and increase sales and profitability.

7 Tech Tips for Highly Accessible Sites  Jun 12, 2013 7:08 AM By Gian Genovesi

There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.

Listrak’s Ross Kramer at IRCE 2013  Jun 11, 2013 6:14 PM By Tim Parry

Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.

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