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MULTICHANNEL MERCHANT » ECOMMERCE
When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new
Kevin Ertell, VP-retail strategies for customer satisfaction surveyor ForeSee Results, says that about 20% of all e-commerce customers go to a Website with the intent to buy. The problem is, the conversion rate for e-commerce is about 3% to 4%.
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
A Multichannel Merchant Staffer Needed to fix a scratch on her car, and found the Express Paint Website via Google. After selecting all the paint, primer
The Scotts Miracle-Gro Co. is Pulling the Plug on Smith & Hawken. The catalog and Website of the high-end home and garden merchant stopped taking orders
For the Second Time in Less than a Year, Spiegel Brands has a New Owner. Signature Styles, a newly formed division of private equity firm Patriarch Partners,
The Hershey Co. has Already Shuttered Its Online Store, Hersheygifts.com, As of July 31; the chocolate company will close the gifts catalog business later
If You Thought the Consumer Catalogers Tracked Would Fare Better in the first quarter than the business-to-business marketers, think again. Revenue was