ECOMMERCE OUTLOOK REPORT

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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Writing Great Web Copy: Copywriting for Search Engines  Nov 01, 2008 9:30 PM By Stephan Spencer

When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web

Online Browsers Buy Through Retail: Survey  Oct 30, 2008 2:53 AM By MCM staff

(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.

Making Your E-Mail Marketing More Centralized  Oct 28, 2008 12:37 AM By Ryan Deutsch

Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination

Live from DMA: Micro Behaviors, Macro Sales  Oct 15, 2008 4:09 AM By Melissa Dowling

Las Vegas

FAO Schwarz Gives to Get Names  Oct 13, 2008 9:57 PM By Tim Parry

Are you requesting information from your retail store customers, or giving them something in exchange of their name?

Cross-selling strategies  Oct 01, 2008 9:30 PM By MCM staff

Whether the product is fast food, weddings, cars or peanut butter, cross-selling can increase profits and lift natural search traffic. Cross-selling,

R U Ready 4 QR Codes?  Oct 01, 2008 9:30 PM By Tim Parry

CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital

Perusing the Patagonia site  Oct 01, 2008 9:30 PM By MCM staff

Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its

Another MCM redesign in site  Oct 01, 2008 9:30 PM By MCM staff

Show of hands: How many of you would say that more of your business continues to shift to the Web each year? Yeah, a lot of our audience is moving to

Merchandising the Web way  Oct 01, 2008 9:30 PM By Lauren Freedman

Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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