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Ecommerce ARCHIVE

Get ready to be rich: Rich media technology and techniques  Nov 01, 2008 9:30 PM By MCM staff

Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge

Curb your ditched carts: Reducing site shipping cart abandonment  Nov 01, 2008 9:30 PM By Kevin Rourke

The Web is awash with abandoned carts: More than half of all shopping cart sessions are abandoned without the checkout process ever being completed. There

Design with the mangle in mind: E-mail creative tips  Nov 01, 2008 9:30 PM By Ken Magill

Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts

Writing Great Web Copy: Copywriting for Search Engines  Nov 01, 2008 9:30 PM By Stephan Spencer

When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web

Online Browsers Buy Through Retail: Survey  Oct 30, 2008 2:53 AM By MCM staff

(Direct Newsline) More U.S. consumers buy through retail channels after researching their purchases online, according to a new study.

Making Your E-Mail Marketing More Centralized  Oct 28, 2008 12:37 AM By Ryan Deutsch

Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination

Live from DMA: Micro Behaviors, Macro Sales  Oct 15, 2008 4:09 AM By Melissa Dowling

Las Vegas

FAO Schwarz Gives to Get Names  Oct 13, 2008 9:57 PM By Tim Parry

Are you requesting information from your retail store customers, or giving them something in exchange of their name?

Perusing the Patagonia site  Oct 01, 2008 9:30 PM By MCM staff

Outdoor gear and apparel merchant Patagonia is renowned for its handsome, rugged products and the adventure photography in its catalogs. But how is its

Another MCM redesign in site  Oct 01, 2008 9:30 PM By MCM staff

Show of hands: How many of you would say that more of your business continues to shift to the Web each year? Yeah, a lot of our audience is moving to

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