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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceApr 01, 2008 9:30 PM By Stephan Spencer
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
EcommerceApr 01, 2008 9:30 PM By Tim Parry
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
EcommerceApr 01, 2008 9:30 PM By Larry Becker
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
EcommerceMar 27, 2008 4:25 AM By MCM staff
Books and music merchant Borders Group may be next on the selling block.
EcommerceMar 24, 2008 11:49 PM By Shari Altman
You send triggered e-mails to customers who experience a lifestyle change. That
EcommerceMar 19, 2008 8:10 PM By Jeff Morris
If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.
EcommerceMar 17, 2008 11:38 PM By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
EcommerceMar 17, 2008 8:06 AM By Jim Tierney
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
EcommerceMar 14, 2008 4:09 AM By Tim Parry
When it comes to social networking, Eastwood may have a head start.
EcommerceMar 10, 2008 10:54 PM By Curt Bloom
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
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by Tim Parry
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