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MULTICHANNEL MERCHANT » ECOMMERCE
Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]
In order to focus completely on its ecommerce Speed Commerce has completed the sale of its legacy distribution business segment to WYNIT Distribution, LLC.
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
Endicia CEO Amine Khechfé shares some more best practices for making returns of items purchased online easier for consumers.
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
From September 2012 to August 2013, Clarins’ localized ecommerce site for China saw a 500% increase in online growth. You should see what Clarins did to accelerate global ecommerce growth.
Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.
To consolidate its omnichannel offerings, Sears and Kmart customers do online order pickup at either store, regardless of which website is used.
Building on Vitacost.com’s technology and fulfillment platform and linking it to Kroger’s existing digital capabilities will accelerate Kroger’s omnichannel strategy.
Data from its PowerUp rewards program has helped fuel omnichannel growth for retailer GameStop.