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Ecommerce ARCHIVE

Sigma Incorporates Video for Product Differentiation  Jun 26, 2014 4:07 PM By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

Retailers Mixed on Impact of Amazon Fire Phone  Jun 26, 2014 2:00 PM By Mike O'Brien

Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.

How Zachys Improved its Site Search  Jun 25, 2014 2:00 PM By Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.

Is Your Customer Experience Designed for Humans?  Jun 25, 2014 1:27 PM By Jonathan Levitt

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?

How Tablets Drive Consumer Engagement  Jun 24, 2014 3:58 PM By Daniela Forte

It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.

Study: 83% of Retail Execs Say Supply Chain Not Optimized  Jun 24, 2014 12:31 PM By Mike O'Brien

In a new study from PwC, commissioned by JDA Software, 83% of retail executives said their supply chains were not optimized for omnichannel.

The Movers and Shakers of Mobile in Retail  Jun 23, 2014 12:05 PM By Daniela Forte

Adhering to consumer expectation, retailers are making mobile a “key initiative” in 2014, according to an infographic by Shop.org. Major companies like Walmart, Amazon, Rue La La are all making mobile part of the shopping experience.

Jimmy Jazz Sees Successful Ecommerce Growth  Jun 20, 2014 1:41 PM By Daniela Forte

Since it began working with NetSuite, Jimmy Jazz has averaged 87% annual ecommerce growth over the past four years.

Walmart to Open New Ecommerce Distribution Center in Indiana  Jun 20, 2014 10:13 AM By Mike O'Brien

Walmart will open a 1.2 million sf distribution center in Indiana by 2015 that will distribute goods to more than 160 million people in two days or less.

GoECart, Bongo International Partner on Global Ecommerce Offering  Jun 19, 2014 12:15 PM By Mike O'Brien

GoECart has partnered with Bongo International to make global ecommerce easier and quicker for GoECart customers.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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