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Ecommerce ARCHIVE

6 Ways Retailers Can Prepare Now for Increased Holiday Ecommerce Fraud  Aug 04, 2015 7:43 AM By Andreas Baumhof

During the heightened holiday shopping season, retailers do not have the time to manually review transactions for fraud. There are several holiday shopping trends ecommerce merchants should be aware of to ensure fraudsters don’t disrupt customers’ holiday cheer. These include…

Jet Sets Bold Goal of $20 Billion by 2020  Aug 03, 2015 1:24 PM By Mike O'Brien

Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.

Retail Bloopers and the Role of Attribution in Delivering an Omni Experience  Aug 03, 2015 10:45 AM By Deepa Sureka

Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.

3 Ways Brick-and-Mortar Stores Can Win at Webrooming  Aug 03, 2015 10:34 AM By James Smith

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. See what three ways bricks-and-mortar retailers can win at webrooming.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

Measurements Reveal Inner Workings of Mobilegeddon, And Some Surprises  Aug 01, 2015 11:07 AM By Drit Suljoti

Realizing that no smartphone user wants to have to endlessly zoom in and out while viewing a webpage, Google instituted what many call Mobilegeddon – a mandate requiring sites to feature mobile-friendly design. Here’s a look at an experiment conducted by Catchpoint Systems to determine to what extent – if any – mobile site performance is a factor in determining mobile-friendliness, and hence Mobilegeddon.

Week in Review: eBay Now Same-Day Service Grounded  Jul 31, 2015 12:17 PM By MCM Staff

eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

True Checkout Abandonment Can Be Reduced by 13%  Jul 27, 2015 12:18 PM By MCM Staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions.

The 5 Lifecycle Stages of an Online Shopper  Jul 27, 2015 11:48 AM By Pini Yakuel

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies  Jul 24, 2015 4:50 PM By MCM Staff

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.

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