For lower-priced products or some less expensive bulky items, returnless refunds can be cheaper than shipping the item back, restocking, selling and shipping again. But this also has its own risks, with the potential to encourage malicious shopper behavior and opening another avenue for scammers trying to score free stuff.
Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.
In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the amount a brand can expect from any given customer over time, should be our guiding principle.
Picking errors have a very high cost to your ecommerce business in both actual costs and in lower customer satisfaction, lifetime value (CLV) and retention. These problems will erode your business’ profitability and damage the customer experience. We’ll help you identify the costs and share 6 ways to minimize picking errors.
Although Facebook Shops is being marketed to potentially distressed small businesses, large Consumer Packaged Goods (CPG) companies should be paying attention as they think through their own strategies, especially given the shift in consumer shopping behavior caused by COVID-19.
Driven by coronavirus impacts, U.S. ecommerce sales recently surged in a number of categories, with e-grocery sales doubling between March 13-15 compared to March 1-11, overall ecommerce sales rising 25% in the same comparison and BOPIS increasing 62% from a year ago, according to new data from Adobe Analytics.
A horrible experience with an Amazon order for a child’s Christmas gift quickly morphs into an object lesson for your ecommerce fulfillment operations. You may never get a chance to make a second impression on a new customer. Here are 6 ways to help you ensure that the experience for your customers is consistently excellent.
With an annual $7.6 trillion in economic activity, consumers over 50 are the real power players in the U.S. economy. But, can you really attract older shoppers to a dynamic, fast-changing ecommerce market? Of course you can. All you need is the right approach to reach them. Here’s how more marketing focus on the 50+ crowd can pay off.
Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.
To substantially increase the lifetime value for each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, and so much more. Here are several strategies that retailers can implement.