How to Optimize Valentine’s Day Gift Sales

| Daniela Forte

Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.

What Machine Learning Can Do For Retailers Today

| Paul Mandeville

At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or “learn,” as it ingests data to accomplish a specific task or set of tasks. Here are three ways retailers can use machine learning to their benefit.

Advanced Segmentation With Third Party Data

| Andrew Fegley

The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.