Retailers and CPG companies have had a symbiotic relationship for decades, teaming up to offer customers more choice in convenient in-person and ecommerce storefronts. As both take on each other’s challenges, they must learn from the other’s processes and best practices to sustain new revenue streams in the long term based on evolving consumer behaviors, preferences and spending habits.
Apple recently announced two major technology advancements that hold significant importance for marketers: Live Activities and iOS Web Push. These new features allow companies to optimize their mobile web presence, enhance customer communication on a broader variety of devices, and ultimately, drive conversions and brand affinity. Learn how you can leverage them to unlock a new audience.
A clear, comprehensive ecommerce returns policy is a great preventive measure. It helps customers understand how and when they can return products, acting as insurance for them and your business. However, there are other less obvious but nevertheless influential tactics you can and should employ. Here are seven more ways you can reduce returns, protect profits and improve customer satisfaction.
Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly, they often do. Just as professional athletes cannot achieve a desired level of performance by simply starting to run and seeing how fast they can improve, ecommerce marketers need to unpack what drives success and apply their own build-backwards methodology.
eBay Managed Payments is now the method through which all transactions are processed on the platform. The aim was to grant sellers greater control over their online storefront. But what happens when buyers and sellers don’t see eye to eye? Does eBay’s Seller Protection platform protects all stakeholders evenly? What do sellers need to do to protect their business from illegitimate disputes? Read on.
It’s difficult to fully approximate the time a package will take to arrive when shipping is subject to a multitude of factors outside our control. These variables can include extreme weather, driver shortages, holidays and even customs discrepancies. What if you could know beforehand based on previous patterns, and implement this into the shipping estimate given to the customer? Read on to find out how.
Without a central source of truth, tracking down accurate, current product data can feel like running a maze in search of that elusive piece of cheese. Manual processes reducing efficiency and slowing down marketing teams. And time and resources used on organizing disconnected data take away from building rich content to drive conversions and ROI. It doesn’t have to be this way, though.
Inflation may continue to impact overall ecommerce volume, but mobile shopping is here to stay, and mobile product discovery will be at the forefront. Yet nearly one-third of American adults will opt out of a mobile purchase due to an unsatisfactory shopping experience. Here are three ways to wow your customers at every step of the journey, and drive more ROI from the mobile experience.
Choosing a buyer for your ecommerce company is one of the most important decisions you will make. During a transaction process, potential buyers will dig into the company, request data and ask questions about the business. But due diligence should be a two-way street. Use this time to ask your own questions and ensure you and the buyer are aligned on the points that matter to you.
Effective customer data management is par for the course in the call center, so data protection is critical. Unfortunately, traditional browsers often lack necessary security controls, leaving data significantly vulnerable to cyber threats. You need a solution that not only provides necessary security controls but also enhances the UX while streamlining processes to increase productivity and efficiency.