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Automating the Customer Experience

| Julian Krenge

For retailers and ecommerce brands, interacting with customers and leaving a good impression is not only a never-ending task, but incredibly important for sustained growth. This is why brands should make it a priority to take advantage of automated tools that save time, reduce the need for customer service agents and provide a consistently seamless customer experience while shopping.

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Avoiding the Ecommerce Replatforming Treadmill

| Ryan Breen

In a post-SaaS world, the only shot you have at a truly future-proofed ecommerce replatforming project is constantly maintaining the ability to test and deploy new storefront capabilities quickly and easily. This means a fundamental perspective shift is needed, emphasizing superior adaptability over that elusive, false feeling of completeness. Thus, the new digital transformation is digital optimization.

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Setting Marketing Benchmarks in Emerging Channels

| Josephine Wong

As the media landscape evolves and new marketing formats enter the fray, tried-and-true methods of benchmarking may not be as reliable. No matter which new path you’re about to tread, deciding which marketing benchmarks to use and how best to measure them will be instrumental in ensuring successful campaigns.

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Cryptocurrency Payments: Are We There Yet?

| Suresh Daksina

While cryptocurrency can be volatile, for merchants who sell to the tech industry, especially if they deal in blockchain-related technology, and those who want to reach tech-savvy customers looking for the latest digital payment options, accepting cryptocurrency payments can be a great way to build a loyal customer base.

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Retail Media and the Optimization Opportunity

| Skye Frontier

Retail media has grown under a confluence of factors which make measurement very difficult. This is mainly because both the ad nd sale take place within walled gardens. But if poor performing campaigns can be identified quickly, and dollars reallocated, brands can generate significant incremental sales with the same working budget. 

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Delivery Location Tracking Is Lacking

| Gaurav Deshpande

In 2023, why is delivery location tracking for a $10 meal better than for a $3,000 couch? Nearly everyone has become accustomed to real-time location tracking and updates thanks to apps like Lyft and DoorDash, so the generational gap in expectations is closing. Location services have become a must-have instead of a nice-to-have capability.

Improving Supply Chain Visibility for SMBs

| Angela Anastasakis

By virtue of operating an enterprise with less cash flow, SMBs grapple with unique obstacles. Supply chain visibility is relatively low, making it challenging to connect with new suppliers, and larger competitors have more resources at their disposal. Here’s how AI and ML-based tools and technology can help you level the playing field.

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Leveraging UGC to Increase Organic Traffic

| Zarina Lam Stanford

Shoppers use social media for inspiration, and Google for research and product comparisons; sometimes, it’s a product description page. In every case, UGC helps increase brand and product visibility wherever shoppers are searching. It boosts SEO in a multitude of ways. Here are some tips to help you leverage it effectively.

Ecommerce Entertainment Equals Engagement

| Sebastian Hamann

Ecommerce entertainment is a fast-emerging trend merchants will need to build into growth strategies and investment plans. “Showbiz” will be the new ecommerce battleground. The convergence of tech, commerce, brand power and consumer hunger for enjoyable experiences will increasingly drive competitive differentiation.

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TikTok Search Ads: The Monetization Unlock

| Emily Smith

The stratospheric growth in TikTok’s user base has arguably been the biggest cultural shift in media consumption for the last decade. It’s no surprise then that brands have jumped at the advertising opportunity to drive traffic and sales. TikTok search ads, now in beta, represent a significant opportunity but require some strategic thinking.