The growth of omnichannel capabilities has given way to shopper journeys beginning and ending across multiple touchpoints. For this reason, many retailers are turning to headless commerce, which separates the front end and back end of an ecommerce application, providing more control over each touchpoint and engagement.
Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator.
No matter the hurdles placed in front of them, many retailers and consumers are trying to create digital gifting experiences that enable people to create strong connections. It should not be an on/off switch to maximize holiday shopping opportunities but a strategic part of a retailer’s overall ecommerce strategy.
With 2020 in the rearview, retailers are seeing increased ecommerce sales, expanding into new markets and demographics. But emerging legislation presents a wild card, and states are auditing more closely to recapture lost sales tax revenue. Join MCM and Vertex expert Pete Olanday in this live webinar that explores the issues.
With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.
Mobile payment has never been more important, with an estimated 70% of all ecommerce sales to come from it by 2022. However, just implementing that option isn’t enough. It’s crucial to make the mobile payment experience as seamless as possible. Here are 5 of the most effective ways to improve the mobile payment experience.
From chic fashion and perfumes to jewelry and fine art, product knockoffs are nothing new. Nor is trying to find and stop them—or at least minimize the impact on the original brand. However, the recent fascination with “dupe culture,” especially on social media, now poses an even greater risk to brands. Here’s how to protect yourself.
If 2020 was the year of ecommerce growth, 2021 will be the year of the ecommerce experience evolution. Customers will increasingly dictate how, when and where they want to shop, and retailers need to pivot fast to offer them more channels and more convenient choices. Based on that, here are 3 trends to watch in 2021.
In the era of ecommerce explosion, the lines between purchases are getting blurred internally. With stores closed or operating at limited capacity, many are now using them to fulfill ecommerce orders. All of this has sales tax consequences. This MCM report addresses the impact of the shifting retail landscape on sales tax considerations.
As consumer dollars keep shifting online generally in the pandemic, e-grocery in the U.S. continues to explode, hitting a high of $9.3 billion in January, up 15% from November, according to a survey conducted by Mercatus/Brick Meet Click. Home delivery and store/curbside pickup represented 77% of the total.