The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers.
Third-party cookies served their purpose of helping advertisers learn more about their audiences for a time. But now with their imminent depreciation in 2024 – for real this time – content-based marketing has taken the stage. This is bringing marketers back to the impactful basics, seeking and reaching high-intent consumers at the likely point of purchase.
Increasingly consumers want a quick and seamless payment experience, which is exactly what digital wallets provide. This is why experts predict digital wallets will overtake plastic cards by 2030. Customers are sick of toting plastic, but they’ll never tire of unlocking great deals and personalized offers. Here are three ways that brands can use them to unlock the key to modern loyalty marketing.
Are you still uncertain about GenAI ’s ability to enhance visual ecommerce experiences? Can it effectively meet rising customer expectations and drive tangible business results? Join our webinar on Wednesday, Aug. 30 at 2p, where media experts will delve deep into generative AI-powered imagery and video capabilities.
The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Too soon? Not if you want to make the most of a huge opportunity.
The same techniques you use to develop your brand and your audience make you an attractive partner for retailers. They want to see mature brand identities. Standing out from a crowded field of competitors takes a clear commitment to a core mission and values, and consistent messaging with a defined target audience. Retailers and customers look for brands that are sincere, consistent and original.
Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.
Brand loyalty plays a crucial role in retail success. But the consumer behavior dynamics are constantly evolving, and recent trends indicate a significant shift in how they approach purchasing decisions. With rising price consciousness, there are valid concerns about the potential erosion of brand loyalty as consumers prioritize cost savings over allegiance, for both everyday brands and luxury sellers.
The world of e-merchandising, i.e., the art of presenting products and services in an enticing and captivating way online, has evolved significantly over time. Now, the profound impact of significant AI advancements on the future of e-merchandising is becoming increasingly evident. However, data inputs need to be sufficient to realize meaningful insights and harness the power of AI.
Given the explosion in retail media networks, and the vast potential of their rich first-party data insights, the Interactive Advertising Bureau (IAB) has released a buyer’s guide that explains the market and the players, helping brand advertisers more intelligently build media planning and buying strategies. Kroger and Walmart talk about the power of data science in their media networks.