How to Use Free Shipping to Boost the Power of Your Holiday Emails

| Greg Zakowicz

People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.

The 7 Deadly Sins of Customer Acquisition

| Alon Tvina

Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition. 

Secret Handshakes Lead to Emotional Loyalty, Stronger Brand Connections

| Wade Sugiyama

In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.