The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media, and Amazon. Here are the keys to creating a Gen Z friendly email marketing strategy.
This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.
Despite the evidence stressing the importance – and payoffs — of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships. Here are three common retention roadblocks marketers need to get past.