Marketing
Cookie Sunset: Disrupting Booming Retail
Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.
The Benefits of Augmented Reality Marketing
Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We’ll explore how it works and how it can benefit your merchant business.
Facebook Remarketing For Beginners
Facebook remarketing can be effective as your audience already knows you or your brand. With this prior knowledge, you can run ads that show what they want, like the stuff left in their shopping cart. And as you’ll know later on, you can use retargeting on Facebook to recapture your audience’s attention.
Ecommerce Marketers: ROAS Measurement Mistakes
Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring return on ad spend (ROAS), here are four common pitfalls that ecommerce marketers must know how to navigate.
How AI-Driven Merchandising Boosts Ecommerce Conversion
Technology offers the kind of intelligence that amplifies the creative work of human designers and merchandisers to instantly predict intent. And it’s driving higher conversion rates, greater AOV and boosting satisfaction. Here are 4 ways merchants at SMB retailers can leverage automation to modernize their merchandising strategies.
The Cookie Apocalypse: Get Ready with Chat Marketing
While the so-called cookie apocalypse, i.e. Google banning the use of third-party cookies, is now pushed off until sometime in 2023, digital marketers still need to adjust their strategy to a model that delivers actionable insights, targeted outreach and revenue opportunities while ensuring compliance and customer privacy.
Ecommerce Returns and Their Role in Marketing
If a retail marketer’s current customer segmentation is made without taking ecommerce returns data into account, then it’s hard to know what the real value of customers are, and segmentation and targeting decisions are thrown into question. Ultimately, this could mean that marketing effectiveness ends up well below its potential.
Loyalty Program Provider Clarus Commerce Acquires PrizeLogic
Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple’s new iOS operating system severely limits marketers’ access to user activities. Terms were not disclosed.
