As the need for online shopping grew, so too did the number of retailers stepping into email marketing for the first time, while others tried to squeeze even more out of the channel. But how did COVID-19 impact the way consumers respond to email marketing, and what can retailers learn from it? Here are some takeaways and lessons learned from the results of a a recent report.
In an increasingly unpredictable world, retailers with science-based pricing are better positioned to gain real-time insights into changes in demand signals. They can then predict future demand and normalize historical data to optimize supply chain management, building shopper loyalty and driving business results.
Social media is one of the best ways to market your business. Platforms like Facebook and Instagram have millions (or even billions) of active monthly users, and you can easily reach out to them by sharing relevant and interesting content. Here are 5 common mistakes you need to avoid in social media marketing.
With a critical eye on spending, many brands are leaning on simple, effective and timely marketing campaigns. This strategy is exactly what you should be doing. Understanding which marketing channels give the biggest bang for the buck can go a long way. Here are 3 easy marketing strategies that will help your business now.
An everyday low price strategy can be a winner, but this comes with an asterisk. Such a self-limiting strategy can only work for a specific type of company and it requires a certain approach. And with COVID-19 disrupting any normalcy in retail, we need to examine whether companies embracing EDLP are faring better or worse right now.
How should brands be managing their messaging at this sensitive time, expressing empathy without overdoing it?
Deb Gabor, CEO of brand strategy consultancy Sol Marketing, has led brand and crisis strategy engagements for Dell, Microsoft, HomeAway and others. She discusses brand messaging do’s and don’t’s in the days of COVID-19.
Twenty first century loyalty – the degree to which a brand meets customer expectations for their Ideal in a product category – is a KPI that changes before the brand’s economic structure begins to improve or decline. It’s an early warning signal that your brand may be in trouble. And J. Crew’s recent Chapter 11 filing is a prime example.
Software company Remesh, whose platform uses artificial intelligence to create real-time market research, has raised $25 million in new funding to support expanded product offerings and growth. Founded in 2014, Remesh has raised more than $38 million to fuel its growth in the $71 billion market research industry.
If you’re looking for a strategy to get ahead in customer acquisition, machine learning can be your secret weapon. True AI can think for itself, while ML can automate tasks and apply predictive analytics that drive meaningful growth. ML is the AI focal point for your CRM tool and can be the key to boosting customer acquisition.
Callaway partnered with Groove Jones to create an augmented reality experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore and Worldwide Golf. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works in this MCM CommerceChat podcast.