Marketing
How AI-Driven Merchandising Boosts Ecommerce Conversion
Technology offers the kind of intelligence that amplifies the creative work of human designers and merchandisers to instantly predict intent. And it’s driving higher conversion rates, greater AOV and boosting satisfaction. Here are 4 ways merchants at SMB retailers can leverage automation to modernize their merchandising strategies.
The Cookie Apocalypse: Get Ready with Chat Marketing
While the so-called cookie apocalypse, i.e. Google banning the use of third-party cookies, is now pushed off until sometime in 2023, digital marketers still need to adjust their strategy to a model that delivers actionable insights, targeted outreach and revenue opportunities while ensuring compliance and customer privacy.
Ecommerce Returns and Their Role in Marketing
If a retail marketer’s current customer segmentation is made without taking ecommerce returns data into account, then it’s hard to know what the real value of customers are, and segmentation and targeting decisions are thrown into question. Ultimately, this could mean that marketing effectiveness ends up well below its potential.
Loyalty Program Provider Clarus Commerce Acquires PrizeLogic
Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple’s new iOS operating system severely limits marketers’ access to user activities. Terms were not disclosed.
Leveraging Customer Loyalty This Holiday Season
Consumers today are channel agnostic, demanding a baseline digital experience that will achieve their desired outcomes. Meeting their expectations is no longer sufficient; exceeding them is what wins their loyalty in the post-pandemic era, and drive success this holiday season and beyond, brands must prepare now.
Private Label Growth: Empathetic Marketing is Key
If you really want to take your private label brands to the next level, embrace empathetic marketing in all that you do. This is especially true when it comes to creating a meaningful digital presence that builds relationships and drive sales. Shelf placement and pricing strategies alone won’t get private label products into shopping carts.
8 Tips to Improve Direct Mail Campaigns
Often the focus in direct mail is on the main attributes: Offer, creative and database. Most marketers focus on these to generate a higher response for their campaigns. While essential, other elements of a mailing campaign you may not have considered can be instrumental in generating at greater ROI. Here are 8 tips to consider.
Brand Loyalty Is a Land of Pandemic Promises
For those brands fortunate enough to gain new customers during the pandemic, the big challenge is how to keep them. Brands may think new customers will stick around, but leaving is easy for consumers. If you fail to deliver, including on new promises made during the pandemic, somebody else will be waiting to meet those expectations.
