Marketing
Click Fraud: Protect Your Digital Ad Spend
Unfortunately, the increase in ecommerce has led to a wave of all kinds of bad actors. In 2020 alone, online retailers lost over $3.8 billion to click fraud on ecommerce ads. To stop click fraud, brands must be knowledgeable about it, learn why they tend to be the primary targets, and be aware of the various schemes.
CPG Brands: Product Data Drives Omnichannel Growth
Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.
Martech and Digital Experience Management: The New Frontier
Today, consumers expect you to anticipate their needs and offer relevant suggestions before their initial contact. Powerful martech tools such as customer data platforms, AI-based personalization and digital asset management (DAM) help you make “next best action” decisions that future-proof your customer experience strategy.
Visual Media Is Key to Ecommerce Success
The dynamic nature of ecommerce lets you bypass the constraints of the physical, delivering compelling, engaging visual media experiences. To cut through marketplace noise and win valuable mindshare, you must master visual communication. Learn how a media-first approach is a winning strategy in this MCM POV report.
QR Codes and CueCat: Can History Repeat Itself in Tech?
Why set the way-back machine to 1996 and the lowly CueCat? Up until the pandemic, you wouldn’t have bought the idea of QR codes, given their cross-device issues, multiple apps needed and everyone asking, “What is it?” While necessity might have forced adoption, QR codes deliver convergence simply, without cute plastic devices.
With Brand Loyalty, Emotion-Based Strategies Are the Future
Loyalty programs are essential to the overall brand experience. A transactional “do/get” value exchange establishes functional bonds, but this tactic alone is not enough to build deeper emotional connections and weather future storms. Emotional loyalty strategies will be among the most successful in a post-pandemic world.
How Alternative Data Improves UX and Helps Marketing Teams
Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.
Duplicate Customer Data: Dealing With an Empty Cookie Jar
While many marketers consider duplicate customer data a nuisance, it creates problems you can’t just work around. Data misalignment can create a disconnect between sales and marketing, and even promote conflict between the teams. Ultimately, it will reduce operating efficiencies and lead to lost sales opportunities.
M-Commerce: Automation’s Key Role
Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.
