How to Dominate Search With Google Shopping
Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.
Advertising
4 Lessons for Testing Landing Pages
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
Most Online Holiday Promos Will Start by Halloween
Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.
Holiday Tip: Get Going with Google Shopping
Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!
How Google Shopping will Disrupt Online Retail
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
Are Traffic Levels Holding Up During the Google Shopping Transition?
While advertisers were not happy that they would need to pay a cost-per-click where they hadn
8 Tips for Transitioning to Google Shopping
Experts give their advice on preparing their sites
Will Google Shopping Cannibalize Marketplace Sales?
Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.
A Look Inside Tool King’s Google Shopping Transition Toolbox
With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com
Google Shopping: Video to the Rescue
Your product videos can counteract the loss of Google Shopping site traffic this holiday season.