Screen printing business Ryonet found that things work better the second time around. The company’s challenge was that its CRM, ERP and ecommerce solutions were siloed, making it difficult to maintain and transfer customer data back and forth among systems. Here is how it removed the silos to achieve success.
It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers leads to ignoring others who are worth pursuing. Winning in retail today requires keeping an eye on all customers, even those not living up to loyalty expectations. Here’s how to take an approach that balances both loyalty and engagement.
Social advertising is powered by data to generate, target and deliver relevant brand messages. When done right, social ads can be extremely effective, enabling retailers to build campaigns around their specific goals and drive high ROI. Here is a deep dive look at the anatomy of the social ad.
Holidays represent a huge opportunity for brands and retailers to showcase the more human characteristics of their business and connect with their customers on a personal level. Here are five ways to make the most out of your Father’s Day marketing campaigns.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.
Kohl’s launched a newly revamped loyalty program called Kohl’s Rewards, with plans to pilot it across 100 stores in eight markets. See which markets the program will be implemented in and how Kohl’s sees it as a traffic driver and revenue booster.
For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Here are five ways new brands can use the voice of the customer to drive brand awareness and increase sales.
Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.
JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.
Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.