With nearly 50% of Americans abandoning their shopping carts due to high shipping costs, it’s imperative for merchants to focus on managing delivery fees in order to ensure a happy customer this holiday season. In this infographic from Pitney Bowes, you will walk away with a few quick tips that can help you keep a happy customer and a secured sale during the most competitive time of the year.
While most pre-holiday planning involves striking the perfect balance among inventory, increased traffic in-store and online, and competitive promotions, a few easy steps in advance of the holiday madness can help ensure post-holiday preparedness as well. Evaluate your returns process from both within and outside the organization. Examine the customer experience to identify possible pain points. Process refunds and store credits as quickly as possible.
The returns process can have a tremendous impact on the overall customer experience in retail that can lead to repeat business when done properly. Making it easier and less expensive for customers to return products allows companies to build loyalty and gain a key advantage over competitors. Here are three quick tips that can be implemented now to help retailers create a streamlined and convenient returns process.