How should brands be managing their messaging at this sensitive time, expressing empathy without overdoing it?
Deb Gabor, CEO of brand strategy consultancy Sol Marketing, has led brand and crisis strategy engagements for Dell, Microsoft, HomeAway and others. She discusses brand messaging do’s and don’t’s in the days of COVID-19.
In this MCM CommerceChat podcast, we talk to Matthew Cowan, general partner of Next47, a Siemens-backed venture firm that has invested in startups including last mile platform Bringg and on-demand transportation mapping service provider rideOS, about the critical need for real-time data sharing across supply chain partners.
In the midst of COVID-19 social isolation, people are craving connection. In the midst of uncertainty, videos of musicians sharing their gifts, both virtually and socially distanced, have gone viral, providing inspiration and hope. Sweetwater CEO Chuck Surack talks about his company’s experience and how they’re connecting with customers.
It’s inspiring to hear stories of individuals and businesses stepping to help in the fight against the “invisible enemy” that is the novel coronavirus. Lauri Sullivan, CFO and COO of The Salyers Group, discusses the company’s various efforts and how they’re keeping connected with customers in our latest MCM CommerceChat podcast.
While most of retail is in the doldrums due to coronavirus, grocers are seeing explosive growth, and e-grocery has been accelerating rapidly due to shutdowns. Scott DeGraeve, COO and co-founder of Locai Solutions, and Doug Baker, VP, industry relations at FMI, discuss what they’re seeing across the sector, and how it will change.
Callaway partnered with Groove Jones to create an augmented reality experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore and Worldwide Golf. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works in this MCM CommerceChat podcast.
Micro fulfillment centers are all the rage in e-grocery – small, highly automated systems that use robotics to fulfill online orders in 1 to 2 minutes. Neil Stern of McMillonDoolittle talks all things MFC in this latest MCM CommerceChat podcast. He’ll also lead an MFC session at Ecommerce Operations Summit (4/14-16, Orlando).
Le Tote plans to modernize Lord & Taylor’s assets, including integration with Le Tote’s rental business to drive upselling. Retail industry veteran Robert Escobar has signed on to help Le Tote create a roadmap for a supply chain makeover to meet its business objectives. Find out more in this MCM CommerceChat podcast interview.
It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.
In our latest MCM CommerceChat podcast, we talk to Robyn Meyer, partner, enterprise solutions at Transportation Insight, about challenges and opportunities in this disruptive environment, as well as some strategy, process and system changes companies can make to improve profitability and performance.