Add another cart abandonment headache. A new Baymard Institute study shows 18% of shoppers have abandoned a checkout in the last three months because they didn’t trust a site with their credit card information. Visual upgrades underscoring a perception of security and trustmarks were two suggested remedies.
While the relationship between shipping options and cart conversion or abandonment is well established, the extent of the impact is shown in stark detail in a new report from ecommerce platform provider BigCommerce. More than two-thirds of consumers said they’ve abandoned a purchase based on poor shipping options.
As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.