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Promoting Out-Of-Stocks Wastes Ad Dollars

| Dan LeBlanc

Frustrating shoppers by showing them unavailable products does much more than wasting ad dollars and losing a sale. Out-of-stocks decrease basket sizes, cause VIP customers to leave loyalty programs, damage brand reputation and take customer service members away from helping customers who already bought an item.

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Better Shipping Options at Checkout Increase Conversions

| Mitchell Nitikin

As much as ecommerce sellers want every shopper that loads up their cart to complete a purchase, the reality is that some simply won’t. However, many shoppers that vanish at the sight of added shipping fees will in fact hit the “buy” button IF they are given more shipping options and control over how they receive their order.

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4 Ways Ecommerce Brands Can Drive Engagement, Sales

| Chemi Katz

With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.

Most Shoppers Say Poor Shipping Options Derail Ecommerce Orders

| Mike O'Brien

While the relationship between shipping options and cart conversion or abandonment is well established, the extent of the impact is shown in stark detail in a new report from ecommerce platform provider BigCommerce. More than two-thirds of consumers said they’ve abandoned a purchase based on poor shipping options.

Millennials Wish You Would Send These 5 Promotions Over the Holidays

| Michael Osborne

As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.