Technology is shifting how merchants interact with customers more rapidly than ever before. Trends like the Internet of Things (IoT), connected devices and new approaches to knowledge management mean that merchants have a lot on their plates when it comes to evolving consumer expectations. Here is how retailers can win in the ever-changing retail environment.
There’s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research. The global study of 1,200 consumers and 400 retail executives across the U.S., UK and Australia found the disconnect spans retail, social media, personalization and the use of advanced technologies such as chatbots, AI and VR.