loyalty program Clarus + PrizeLogic feature

Loyalty Program Provider Clarus Commerce Acquires PrizeLogic

| Mike O'Brien

Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple’s new iOS operating system severely limits marketers’ access to user activities. Terms were not disclosed.

Point Pickup screenshot

Point Pickup Acquires GrocerKey, Builds Instacart Alternative

| Mike O'Brien

Point Pickup, a provider of last-mile services for grocers, general merchandise and oversize goods, has acquired ecommerce platform GrocerKey, providing an end-to-end solution for retailers looking to own the customer experience and data often missing from third-party solutions like Instacart.

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CPG Brands, Know the New Ad Playbook

| Jordan Rost

Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket. 

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CPG Marketers: Data That Drives Retail-Intelligent Ads

| Kate DuBois

While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.

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Why Customer Data Maintenance Matters for Marketers

| Stuart Watt

Customer data maintenance can keep efforts on track by ensuring that marketers have the best, most relevant information to drive decision making. For marketers looking to deliver big results in 2021, here are three ways data maintenance can support their efforts.

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Zero-Party Data: The Future of Personalized Brand Interactions

| Charlie Heitzig

The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? The elimination of third-party cookies is a big deal. That’s why it’s more important than ever to leverage customer relationship management (CRM) data, especially first- and zero-party data.

kroger data breach

Kroger Hit by Breach, No Customer Data Misused

| Mike O'Brien

Major grocer Kroger said it hit by a cyberattack, but that no personal shopper data or credit card information was compromised, in an incident that also hit government entities in New Zealand and Australia, a U.S. college, a state’s auditor and a prominent law firm, AP reports.

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The Customer ID Imperative in a Post-3P Cookie World

| Mike O'Brien

Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.

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Tealium Raises $96M, Hitting Unicorn Status

| Mike O'Brien

Tealium, a provider of data orchestration software, has raised $96 million in a new funding round, landing the company in the unicorn territory of a $1.2 billion valuation as it looks to accelerate its product development, customer and sales teams. The total raised to date is $231 million.