Tealium, a provider of data orchestration software, has raised $96 million in a new funding round, landing the company in the unicorn territory of a $1.2 billion valuation as it looks to accelerate its product development, customer and sales teams. The total raised to date is $231 million.
When COVID hit weeks after AARMY opened its gyms in New York and LA, it had some inherent advantages to successfully adapt to temporarily being a digital brand. To execute, AARMY went into beast mode. Examining AARMY’s transition reveals five lessons it took from DNVBs that were pivotal in maxing out its opportunities.
As CPG marketers revamp their plans to reach consumers at home, they need to consider a new set of questions. What drives consumers’ online product choices? How is this shifting as COVID-19 unfolds? What role will ecommerce play in the future? Increasingly, CPG marketers must turn to AI-driven data that delves into the consumer motivations and the impact of pandemic-related openings and closings on sentiment.
With the meteoric rise in ecommerce, consumer scrutiny on ecommerce sites is at an all-time high. Before, the only job of an ecommerce merchandiser was to show consumers what they came for and inspire them to buy. Now, that role is incrementally more complex. Here are a few suggestions to keep in mind for this holiday season.
Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.
Online surveys provide valuable insights into everything from product design and packaging to consumer buying habits. But today’s research platforms often impose a tradeoff between speed and simplicity and the richness of actionable insights. A combination of machine learning and crowdsourcing concepts is solving this problem.
In many respects, COVID just accelerated what was already impressive growth of in-housing marketing teams. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations. Here are 3 critical ways this can happen.
We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.
Understanding microbrowser traffic and its relationship to social can help correlate where conversions are really coming from, enabling marketing spend to be adjusted accordingly for better ROI. Jason Khoury, head of corporate marketing at Cloudinary, talks about how brands can tap the power of microbrowser traffic.