Loyalty and the Rise of Gen Z
By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.
marketing
Why Brands Need to Level Up the Back-to-School Shopping Experience
Though summer may seem like it’s just getting started, the mad dash of back-to-school shopping is already around the corner. This season is a huge opportunity for apparel and accessories brands to see a lift in sales, as students and their families set out to buy new clothes, backpacks, glasses, school supplies and everything in between. Here is how brands can set themselves apart from the competition during the back-to-school season.
Amazon May Launch a Holiday Toy Catalog
With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches.
How Ryonet Enhanced Its Ecommerce Marketing Performance
Screen printing business Ryonet found that things work better the second time around. The company’s challenge was that its CRM, ERP and ecommerce solutions were siloed, making it difficult to maintain and transfer customer data back and forth among systems. Here is how it removed the silos to achieve success.
5 Ways to Make the Most Out of Your Father’s Day Marketing Campaigns
Holidays represent a huge opportunity for brands and retailers to showcase the more human characteristics of their business and connect with their customers on a personal level. Here are five ways to make the most out of your Father’s Day marketing campaigns.
JCPenney’s CMO Talks Marketing to Women in the #MeToo Era
JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.
Using Data to Better Manage Customer Relationships
Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.
5 Predictions About the Fraud-Prevention Market Landscape for the Next 5 Years
With almost a decade working in fraud prevention, there are plenty of different strategies, buzzwords and solutions come and go, but nothing as dynamic as today’s fraud prevention landscape. Here are five predictions in the fraud prevention market to look out for in the next five years.
3 Powerful Ways to Fuel Father’s Day Sales
Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.
New Survey Reveals Shoppers Require Distraction-Free Digital Experience
Forty-four percent of online shoppers are using a smartphone as their device of choice and are multitasking while making purchase decisions, according to a survey by Namogoo. Here are some additional results from the survey.