Just do it
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
Metrics
The Top-10 Contact Strategy Components
You know you need a solid contact strategy it’s your roadmap for reaching out and communicating with your customers. But in the current climate of climbing
Bookish Buyers Back Off
The books, music and video market totaled 3.5 million active names in the first quarter of 2009, according to list brokerage services firm ParadyszMatera.
Why You Should Measure Incremental Customer Performance
Looking only at results directly linked to a marketing effort can distort the understanding of a program
Don’t overwhelm with e-mail
When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my
Letters/Opinion
WHERE ARE THE DATABASE ANALYSTS? Direct marketing executive recruitment firm Crandall Associates has a problem: There’s a shortage of talent in the area
Food Catalog Buyers Level Off
The Food Catalog Market Totals 8.7 Million Active Names, according to New York-based list brokerage services firm ParadyszMatera. That amount is down
Data cards come to life with video
It’s lights, camera, action for data cards, now that direct marketing tool provider NextMark is giving its list firm clients the option to add video to
Market snapshot: Pet Owners Keep Shopping
The Pet Supplies Catalog Market Gained About 100,000 Active Names in the fourth quarter of 2008, according to New York-based list brokerages services
Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media
Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is