Unboxing has become kind of a big deal in retail and ecommerce. It not only elevates the customer experience with a “wow factor” but also serves as a promotional tool for brands as unboxing videos are shared so often on social media, and often go viral. This infographic from 2Flo lays out many of the key elements and benefits.
Ecommerce utilizes far too much product packaging, which adversely affects the environment. However, even if there was a marked reduction, the very nature of the industry still impacts environmental health in a big way. All aspects of the supply chain, from materials to transportation, can benefit from significant improvements.
At Ecommerce Operations Summit 2019, Hanko Kiessner, CEO of Packsize, Jamie Markland, associate director of operations at Boll & Branch and Rob Bass, chief supply chain officer at Best Buy, discussed their ecommerce packaging sustainability journey and the benefits realized. Here are some of the insights they shared.
Packaging is the last touchpoint of an ecommerce order, and it’s also a branding vehicle that has to protect your product. Sustainability is another imperative, as tons of excess materials end up in landfills and customer perception is a concern. Learn what brands are doing and how innovation plays a role in sustainability efforts.
As you consider your packing supply requirements, you need to look beyond just buying boxes and dunnage. The larger issues of dimensional weight, increased labor costs, brand perception and environmental impact are important, too. These 7 recommendations will help as you review your packing and shipping processes.
Companies use a host of tools and processes to keep damage rates at an acceptable level such as quality control checks and returns tracking reports. But preventing damage during shipments isn’t just a better business decision, it’s a sustainability imperative. The problem is, almost no one is looking at it as one.