How do retail marketers keep online momentum going as physical stores continue to reopen? They are leaning into digital to maintain customer engagement and drive growth by enhancing proven strategies like SMS and email. This omnichannel approach uses targeted messages, tailoring relevant content to timely consumer trends.
For fashion retailers, the COVID-19 situation presents an assortment of challenges as not only have people’s priorities and needs changed but, for many, shopping for clothing is an inherently in-person activity. Here are 6 ways fashion retailers can connect with customers online while physical shopping is on pause to drive sales.
Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.
Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.
Free On-Demand Webinar: Oracle NetSuite has conducted a survey of shopper expectations and retailer planning, surveying 2,000 consumers and 400 retail execs. Join Art Wittmann, editor of Brainyard and Chris Benner both of Oracle NetSuite for high-level findings and recommendations for retail businesses over the next decade.
With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.
SheerID, whose software quickly verifies a person’s status as a member of a particular consumer “tribe,” has raised $64 million in an equity round. It defines identity marketing as a form of personalization focused on winning over consumer tribes that align with the brand’s promise. Clients include Target, Amazon, Lowe’s and Urban Outfitters.
With an omnichannel approach becoming ever more prevalent in the grocery industry, a new report found grocery retailers excelling in some areas while needing a bit of improvement in others. That’s according to a new omnichannel readiness benchmarking report from the Food Marketing Institute (FMI) and FitForCommerce.