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Headless Commerce and the Omnichannel Experience

| Michael Jaszczyk

The growth of omnichannel capabilities has given way to shopper journeys beginning and ending across multiple touchpoints. For this reason, many retailers are turning to headless commerce, which separates the front end and back end of an ecommerce application, providing more control over each touchpoint and engagement.

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Omnichannel Shoppers: Converting Them in 2021

| Dhruv Mehta

Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.

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4 Ways Ecommerce Brands Can Drive Engagement, Sales

| Chemi Katz

With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.

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Email Marketing Through the Eyes of AI

| Téa Liarokapi

Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.

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CPG Marketers: Targeting and Segmentation in the New Reality

| Tim Hyzdu

As CPG marketers revamp their plans to reach consumers at home, they need to consider a new set of questions. What drives consumers’ online product choices? How is this shifting as COVID-19 unfolds? What role will ecommerce play in the future? Increasingly, CPG marketers must turn to AI-driven data that delves into the consumer motivations and the impact of pandemic-related openings and closings on sentiment.

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Digital Trends Shaping 2020 Holiday Shopping

| Christine Sullivan

As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. In this holiday shopping season like no other, the way retailers address these trends will determine whether consumers return over the long run. It’s all about data-driven engagement.

6 Ways Fashion Retailers Can Connect with Customers with Stores on Pause

| Jake Chatt

For fashion retailers, the COVID-19 situation presents an assortment of challenges as not only have people’s priorities and needs changed but, for many, shopping for clothing is an inherently in-person activity. Here are 6 ways fashion retailers can connect with customers online while physical shopping is on pause to drive sales.

How JOANN Helps Today’s Crafters Find Their Creative Happy Place

| Drew Chamberlain

Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.