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5 Top Martech Trends to Keep Track Of in 2023

| Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

omnishoppers mobile in store

How the Store Experience is Influenced by Ecommerce

| Frank Kouretas

More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.

Delivering Personalized Experiences to Better Connect with the Customer

| MCM staff

By delivering personalized experiences to better connect with its customers, LAWLESS Beauty has become one of the fastest-growing makeup brands in the world. In this Multichannel Merchant webinar, LAWLESS President Rachel Shelowitz and Amber Fullerton of One World Direct discuss the brand’s winning formula for CX success.

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Marketplaces: Avoiding the Ad Death Spiral

| Andrew Yates

For marketplaces that rely on ad revenues, it’s all about conversions. And if you can’t optimize search, listings, ads and promotions on your site, you don’t get conversions. This leads to desperate blasting and promotions that just drives drives users away and kills revenue. Here are 5 steps to help you avoid this dreaded ad death spiral.

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WineDirect Taps Tech to Scale, Drive Order Accuracy

| Mike O'Brien

WineDirect, a leader in ecommerce and fulfillment for wine brands, was seeing its subscription business explode, requiring greater personalization on many orders. In this special report, learn how its used technology to meet the challenges of various order types and regulatory requirements, while maintaining a top-flight CX.

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Total Information Awareness: Why It Matters for Marketers

| Gerard Daher

Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

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Martech and Digital Experience Management: The New Frontier

| John Schneider

Today, consumers expect you to anticipate their needs and offer relevant suggestions before their initial contact. Powerful martech tools such as customer data platforms, AI-based personalization and digital asset management (DAM) help you make “next best action” decisions that future-proof your customer experience strategy.

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M-Commerce: Automation’s Key Role

| Jay Kulkarni

Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.

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Ecommerce Search: Giving Control to the Consumer

| Twan Vollebregt

If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.

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The Secret to Targeting High-Value Consumers

| Udayan Bose

A big portion of ecommerce purchases are from high-value consumers, but they are the missing component of every successful retail marketer’s digital strategy. Even knowing this, brands are still struggling with how to reach high-value consumers. Here are some strategies to reach these consumers and drive campaign success forward.