Treat me like the unique person I am. Be there when I need you. Tell me what you stand for. Is this a wish list from an online dating profile… or what consumers expect of today’s retailers? Here is a short list of rules retailers can use to build their customer relationships.
Personalization is at the heart of many retailers’ business roadmaps, topping the list of business priorities for 2018. Here is why personalization is both science and art and why retailers should make the effort to personalize the shopping experience.
Victoria’s Secret has revamped its loyalty program, PINK Nation, and redesigned its mobile app, promising a more innovative and intimate brand experience to its 2 million active members. Here is what the loyalty program has to offer.
Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.
Lululemon reported 48% growth in direct-to-customer sales during its second quarter. The apparel brand saw strong online traffic and a higher conversion rate resulting in a 47% comp increase. Ecommerce contributed $167 million or 23% of Lululemon’s topline. See which categories did well during the second quarter.
Subscription-box cosmetics brand Birchbox launched a redesigned website that advances the subscription box experience online through navigation, discovery, education and delight. Here is how the newly redesigned website enhances the journey for its customers.
By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.
Here’s the situation: You put a lot of work into your ecommerce strategy and an initial steady growth in sales proved hopeful. Here are five fundamentals to consider for your ecommerce business.
Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.