For online vitamin and supplement company, OVitaminPro, it’s more than selling products that people need, it’s about being experts about those products and providing a personalized experience for customers.
Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Here are five ways AI creates a personalized digital experience for customers.
For most companies, customer experience is the new battlefield and the so-called “creep factor” is a concerning issue. In 2018, 24% of customers believed that ads they were shown were relevant, and three-fourths of those believed they were “creepy.” As companies move their personalized targeting to all channels, not just ads, it is even more important to ensure they don’t cross the creepy line.
For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience.
Lapsed-purchaser campaigns, also known as win-back campaigns, are a staple in many retailers’ email marketing programs. Here are three ways to become a more proactive retailer and win back your customers.
As ecommerce continues to grow rapidly for bicycle company, Dynacraft it became evident that it needed to enhance visibility to its customers, particularly in its children’s bicycle category, particularly ahead of the 2018 holiday season.
“The customer is always right,” is a slogan that promises that retailers give the highest priority to the customer experience. But is it a true statement? In the latest MCM CommerceChat podcast, Stan Lucas, Principal of Lucas Advising, LLC., talks about how you approach the concept of “the customer is always right” can impact your business either positively or negatively.
In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.
Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.