Pooja Agarwal, Vice President of Operations for Birchbox, talks to Multichannel Merchant Senior Content Manager Mike O’Brien about the company’s approach to packaging and how it achieves consistent excellence in this key area of the customer experience. The company is again a finalist in the category for the Excellence in Customer Experience Awards, with winners announced March 29 at Operations Summit 2017 in Pittsburgh.
What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant. The company is a finalist in the category for this year’s Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.
As we approach 2017, it’s clear two things will drive omnichannel retail: consumers’ increasing desire to shop how they want, where they want and when they want and technology that allows ecommerce businesses to deliver on that experience. Here is why the future of retail of selling everywhere is now.
How did shoppers react to their holiday delivery experience in 2016, and what were the weak and strong spots for retailers? What kind of complaints did they have, and what areas do retailers need to shore up to improve their performance in 2017? This infographic from Convey provides some insights and tips on how to improve the experience in 2017.