As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. In this holiday shopping season like no other, the way retailers address these trends will determine whether consumers return over the long run. It’s all about data-driven engagement.
Personalization on ecommerce sites is everywhere, and research suggests it works. Still, we have by no means reached the limit of what personalization can do. As technology evolves and we learn how consumers respond to personalized experiences, new trends and capabilities will emerge. Here are 5 things to look for in 2021.
How do retail marketers keep online momentum going as physical stores continue to reopen? They are leaning into digital to maintain customer engagement and drive growth by enhancing proven strategies like SMS and email. This omnichannel approach uses targeted messages, tailoring relevant content to timely consumer trends.
For fashion retailers, the COVID-19 situation presents an assortment of challenges as not only have people’s priorities and needs changed but, for many, shopping for clothing is an inherently in-person activity. Here are 6 ways fashion retailers can connect with customers online while physical shopping is on pause to drive sales.
Helping crafters find their “happy place” has never mattered more than it does today, when we’re all searching for ways to stay happy and discover new outlets amidst so much uncertainty. To do this, JOANN has evolved its customer service to meet the needs of today’s generation of crafters and makers.
Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.
SheerID, whose verification software allows brands to present personalized offers and rewards to members of “tribes” like teachers and the military, has expanded its identity marketing platform, offering employment verification in 191 countries.
Advances in AI-based personalization technology let retailers tap into vast amounts of customer data. Analyzing it allows you to create personalized experiences that help secure customer loyalty. However, this exercise requires a clear strategy that should be based on a robust technology platform.
Free On-Demand Webinar: Oracle NetSuite has conducted a survey of shopper expectations and retailer planning, surveying 2,000 consumers and 400 retail execs. Join Art Wittmann, editor of Brainyard and Chris Benner both of Oracle NetSuite for high-level findings and recommendations for retail businesses over the next decade.
With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.