eBags On the Importance of Consistent Brand Communication

Brand communication is a critical piece of the overall customer experience, ensuring that your audience receiving timely messages and accurate information, including during the all-important order fulfillment process. Catherine Harrison, director of operations for eBags, talks about her company’s approach to keeping engaged with its audience and getting its message out on a consistent basis.

eBags is a finalist in the category of brand communication for the third annual Excellence in Customer Experience Awards, to be presented at a March 29 luncheon ceremony at Operations Summit 2017 in Pittsburgh.