MULTICHANNEL MERCHANT » VIDEOS
The National Retail Federation has released a short video featuring small retailers from across the country expressing the online disparity between Main Street retailers and internet retailers, along with the “urgent” need for Congress to address the Marketplace Fairness Act.
Are you looking to expand your U.S.-based business globally? There may be some things you will need to consider before moving towards the international route.
The Amazon effect, customer acquisition and shipping are among the hot topics on the minds of merchants as they head into holiday 2013. See how merchants are preparing for the holiday.
Merchants are steadily getting ready for holiday 2013 and many have several shipping concerns as they head into this busy time of the year. See what these shipping concerns are this year among merchants.
Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.
Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.
There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.
When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.
With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.
One of the goals of almost every merchant is to get the front and back end of the business working together seamlessly. The quickest and easiest way to do that, according to Wrigleyville Sports, is to get the entire team on the same page and sharing ideas on shipping, inventory, and ecommerce as a whole. Here’s why your front and back-ends need to be on the same page.