Follow the Data, Go with 3D in Retail

| Matt Wisdom

Over 100 retailers including West Elm and Crate & Barrel are using AR design tools such as Modsy to create 3D replicas for themselves. Aggregators like Wayfair and Overstock have also gotten into the swing of things, ramping up 3D offerings for clients and customers. Here are some tips to tap the power of 3D in retail.

State-of-the-AR Retail: Where’s Its Biggest Value?

| Kate Prohorchik

By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.

Overstock.com Enhances Its Augmented Reality, 3D Capabilities

| Daniela Forte

Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.

Warby Parker Uses Augmented Reality to Launch Virtual Try-on

| Daniela Forte

Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.

Augmented Reality Takes Center Stage in Mobile Retail

| Casey Gannon

Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.