ecommerce website open shop sign feature

What’s Next for Ecommerce?

| Tyler Higgins

Even as consumers return to physical stores and discover newfound enthusiasm for in-person shopping, ecommerce will continue to grow. But several major aspects of doing business have changed for ecommerce brands – customer, competition and operations. To stay competitive, become attuned to what these mean.

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The Benefits of Augmented Reality Marketing

| Daniel Browning

Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We’ll explore how it works and how it can benefit your merchant business.

brand world Gucci garden on Roblox

Your Brand World Amid Virtual Worlds

| Victoria Kurzweg

The future of brand-building is more than storytelling and design – it’s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.

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Amazon vs. Shopify: Keep an Eye on the Battle

| Rafael Lourenco

There’s a behind-the-scenes battle going on between Amazon and Shopify that has big implications for merchants. Amazon now owns a technology that could help it compete directly. Here’s why the rivalry matters to online merchants, and how understanding it can help you select the right ecommerce channels for your goals.

A Look at Post-COVID Retail: Going 3D to Bring Consumer Spending Back

| Isaac Roth

Our conception of a VR enabled post-COVID retail experience may seem space-aged at first, passing through the temperature sensor and ambling by the ultraviolet sanitizing booth, but ultimately it’s the way retailers can build trust. In the new normal, people may pay close attention to sanitization but they will always value the experience.

Follow the Data, Go with 3D in Retail

| Matt Wisdom

Over 100 retailers including West Elm and Crate & Barrel are using AR design tools such as Modsy to create 3D replicas for themselves. Aggregators like Wayfair and Overstock have also gotten into the swing of things, ramping up 3D offerings for clients and customers. Here are some tips to tap the power of 3D in retail.

State-of-the-AR Retail: Where’s Its Biggest Value?

| Kate Prohorchik

By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.