5 Mistakes You Might Be Making in Social Media Marketing

| Girish Shetti

Social media is one of the best ways to market your business. Platforms like Facebook and Instagram have millions (or even billions) of active monthly users, and you can easily reach out to them by sharing relevant and interesting content. Here are 5 common mistakes you need to avoid in social media marketing.

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How to Effectively Managing Your Brand Messaging in a National Crisis

| Mike O'Brien

How should brands be managing their messaging at this sensitive time, expressing empathy without overdoing it?
Deb Gabor, CEO of brand strategy consultancy Sol Marketing, has led brand and crisis strategy engagements for Dell, Microsoft, HomeAway and others. She discusses brand messaging do’s and don’t’s in the days of COVID-19.

J. Crew

Degraded Loyalty a Leading Indicator of J. Crew’s Chapter 11 Filing

| Robert Passikoff

Twenty first century loyalty – the degree to which a brand meets customer expectations for their Ideal in a product category – is a KPI that changes before the brand’s economic structure begins to improve or decline. It’s an early warning signal that your brand may be in trouble. And J. Crew’s recent Chapter 11 filing is a prime example.

Dirty Lemon, Glossier, Taco Bell Top Customer Engagement Index

| Douglas P. Clement

Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.

Secret Handshakes Lead to Emotional Loyalty, Stronger Brand Connections

| Wade Sugiyama

In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.

The Impact of the Brand Influencer

| Daniela Forte

Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.

4 Ways to Produce More Authentic Brand Images

| Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.