In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.
Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.
Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.