Why It’s Not Too Late for Back-to-School Advertising

| Drew May

In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.

Father’s Day Spending Expected to Reach $15.3 Billion

| MCM staff

Father’s Day spending is expected to reach $15.3 billion in sales this year. A new study by the National Retail Federation found that a total of 77% of shoppers will spend an average of $133 per person. Here is what the rest of the survey results revealed for Father’s Day spending.

Toys R Us to Close All U.S. Stores

| Daniela Forte

Toys R Us announced it is closing or selling all of its more than 800 stores across the U.S. CNBC reported that the company is working out a plan to save at least 200 stores from going dark if it can find a buyer. Here is what caused the demise of yet another big-box retailer.