By delivering personalized experiences to better connect with its customers, LAWLESS Beauty has become one of the fastest-growing makeup brands in the world. In this Multichannel Merchant webinar, LAWLESS President Rachel Shelowitz and Amber Fullerton of One World Direct discuss the brand’s winning formula for CX success.
When a customer tries e-grocery shopping for the first time, they’re likely starting a critical step in their online grocery journey, underscoring the importance of the omnichannel shift. That means retailers must design digital products and service experiences that promote customer engagement online and minimize cart abandonment.
The challenge being laid today is to understand that in-store fulfillment is a workaround, not a scalable solution, for retailers penetrating further into ecommerce. If your physical shoppers have a bad experience because of technological processes you’ve enabled, you have failed them in the overall customer journey.
Shopping malls are well-positioned to become a centralized operating system for smaller retailers to leverage the operational and financial benefits of things like BOPIS and curbside. Creating a flexible range of services, spaces, leases and more will help malls regain community relevance and become profitable. Here’s how it can happen.
While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.
After spending years trying to shed its “coat factory” branding – think Boston Market on the fast casual side – Burlington Stores is shedding something else: ecommerce. The CEO said ecommerce represents just 0.5% of total sales and doesn’t leverage the company’s “treasure hunt” draw for shoppers, giving stores a huge advantage.
Hudson’s Bay Co., parent of Saks Fifth Avenue, is being taken private in a share buyback plan, paying a 65% premium over the original offer in June, according to various media reports. Regulators and shareholders need to formally approve the deal later this year.
The CEOs of both Under Armour and Nike are stepping down from their respective roles, amid an unprecedented wave of top departures, including in retail and ecommerce. Here is why both CEOs are leaving their posts.
Barnes & Noble was sold to hedge fund Elliot Advisors for $638 million, a move that could have potentially saved the bookstore giant from total collapse. Here is how Barnes & Noble will operate going forward.
As ecommerce takes a greater share of retail sales, the view into relative channel strength has been somewhat opaque. But Nordstrom recently began reporting ecommerce as a percentage of net sales, not just a growth percentage. Tune in to the latest MCM CommerceChat podcast to hear more on this interesting development.