Unless you’ve been living in a cave, you’ve seen that curbside pickup has moved from a secondary method to a primary one for retailers. In the coming months, it will become increasingly clear that today’s curbside experience is just a starting point in terms of what store-based commerce will look like. Here’s a peek inside the near future.
With rising demands and increased competition, retailers can capture the attention of digitally saturated consumers through enhanced, experiential shopping, to attract them to both physical and virtual stores. Whether online, mobile or in store, this omnichannel experience has to be consistent, seamless and intuitive.
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media and Amazon. Here are the keys to creating a Gen Z-friendly email marketing strategy.