Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.
Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
The changing buying habits of the consumers today have made them more inclined to research and buy products online rather than setting foot in an actual store. See which brands are are doing the best with its social media strategy.
The average person will spend more than 5 years of their lives on social media. Although this may seem excessive, it reveals the power of these platforms and their ability to not only entertain but keep users hooked for extended periods of time. Here is what you need to learn about live engagement from social media.
In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack.
Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.
With global ecommerce sales crossing the $2 trillion mark in 2017, the Middle East is one of the fastest growing markets in the world, with sales volume there increasing 1,500% over the past decade. Here is what merchants need to know about selling and succeeding online in the Middle East.
Social advertising is powered by data to generate, target and deliver relevant brand messages. When done right, social ads can be extremely effective, enabling retailers to build campaigns around their specific goals and drive high ROI. Here is a deep dive look at the anatomy of the social ad.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.