6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

Don’t Lose Your Customer Because Your Retargeting is Bad

| Tim Parry

Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.