The world’s top brands have started investing in digital trade promotion and are eager to partner with merchants that can run hyper-personalized, data-based marketing campaigns to promote their products. Leveraging the right technology will be key in acting swiftly on this important trend.
Last year’s Black Friday/Cyber Monday period shed light on how consumers respond to different subject lines, calls-to-action, message content and discounts during the holidays. Use this information to craft emails that increase engagement and sales. Here are some sure-fire email marketing tips to boost your holiday performance.
For marketplaces that rely on ad revenues, it’s all about conversions. And if you can’t optimize search, listings, ads and promotions on your site, you don’t get conversions. This leads to desperate blasting and promotions that just drives drives users away and kills revenue. Here are 5 steps to help you avoid this dreaded ad death spiral.
How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.
Taking full advantage of big data insights will enable retailers to make quick, informed decisions vs. relying on traditional analytics. They can better understand their customers, track their behaviors, and understand purchase patterns and frequency, in order to market the right products in the right places at the right time.
According to HubSpot, the biggest challenges that marketers face with content marketing include the creation of content that generates leads and gets high levels of engagement. And 55% of respondents to a Semrush study said improving quality was the best way to improve their content strategy. So what are you waiting for?
When viewed together, such statistics lead to an obvious conclusion – a content refresh can be the perfect solution for many marketers, helping them drive SEO and improve engagement. Hence, here’s everything you need to know about a content refresh.
Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.
To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.
It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet? Here is what you need to know to be successful in digital marketing.
Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.