The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.
Today’s leading retailers are using gift cards – their own unique merchant-issued branded currency – to engage customers, drive sales and positively impact the bottom line. It’s clear that gift cards will merit increased attention as retailers grapple with the pandemic and try to move beyond it in 2021. Here are 3 reasons why.
The public often thinks of the United States as a monolingual country. However, it has a degree of multilingualism few other countries even come close to experiencing. In other words, there is a vast audience for multilingual commerce right here in the U.S., and not addressing foreign language speakers is a huge missed opportunity.
While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.
TV has the reputation of being a highly untargeted, legacy media platform that is expensive, largely unmeasured and sometimes a vanity purchase by CMOs who want to see their brand’s name on the big screen. But TV can not only improve brand awareness, authority and recognition, but help lower CAC and improve ROAS.
Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.
Personalization on ecommerce sites is everywhere, and research suggests it works. Still, we have by no means reached the limit of what personalization can do. As technology evolves and we learn how consumers respond to personalized experiences, new trends and capabilities will emerge. Here are 5 things to look for in 2021.
With the meteoric rise in ecommerce, consumer scrutiny on ecommerce sites is at an all-time high. Before, the only job of an ecommerce merchandiser was to show consumers what they came for and inspire them to buy. Now, that role is incrementally more complex. Here are a few suggestions to keep in mind for this holiday season.
We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.
A recent poll of 60 top global brand managers said their 3 biggest social media fears were a lack of resources vs. the size of the challenge; containing and engaging with consumer content; and having too many channels to manage. But there is some good news and a way forward, if you put the right structure and support in place.