More than ever, retailers need to focus on improving their in-store shopping experiences and leverage technology to create a seamless customer journey. From product information and navigation to personalization, here are some ways ecommerce is influencing the kinds of store experience that customers are looking for.
Marketers must understand Amazon’s tactics across search engine results pages (SERPs). By monitoring Amazon’s Share of Voice (SOV) trends, you can make informed decisions on allocating marketing budget, reducing ad spend in segments where Amazon’s presence is strong and reallocating it in areas where they’re weak.
Customer data hygiene might conjure up unpleasant images of sitting in a dental chair. In fact, it’s a critical aspect of marketing performance. Achieving a strong ROI begins with data hygiene and intelligent data segmentation. Here are some best practices for small, scrappy businesses in order to take their marketing campaigns to the next level.
An outreach approach utilizing cross-channel communication – often including text, email, in-app and push notifications – is able to grasp actions that are actually driving a consumer decision to convert. You can then determine which tactics, or series of tactics which triangulated that consumer, ultimately generated the sale.
The Department of Justice is again suing Google for alleged antitrust practices, this time over its dominance in ad technology, with the DOJ making the case that its market dominance over both the buy and sell side of the equation effectively muscles out competitors.
What sets Gen Z consumers apart from the rest? Plenty. For starters, they have different preferences on loyalty, products and payment methods. Here’s how you should evolve your strategies to capture more insights about — and optimize for — the Gen Z customer experience during the current post-holiday sales period and beyond?
SMS marketing shows zero signs of slowing down. Once an up-and-coming channel, it’s now a must-have for ecommerce brands. Even with the growth, there’s still plenty of opportunity to capitalize on it, especially when combined with email marketing. Here are 5 takeaways from the 2023 holidays you can apply in the New Year.
How can you ensure your holiday campaigns don’t just churn out one-time conversions but create loyal customers? By designing a high-quality purchase experience that make shopping easy, rewarding and enjoyable; crafting engaging content; and cultivating an identity-driven connection with gate loyalty offers.
A multichannel approach to messaging allows you to grasp actions that are actually driving the purchaser to make a decision. This helps you determine which tactics, or perhaps a series of tactics, ultimately generated the sale. With all of that in mind, here’s a CRM strategy roadmap that can be tested, optimized and flexed.
Having the right price plan for your private label business on Amazon is critical. There is no one-size-fits-all approach since quality, production costs and what your customers want might all differ from those of your rivals. That said, here are a few data-driven methods to help you determine the ideal pricing.