Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.
It’s been a wild year for retailers. The homestretch of 2020 finds most of them hoping to over-perform and make up for time and money lost to the COVID-19 crisis. Do American consumers have enough left in the tank (and the bank account) to provide a much-needed boost? Let’s examine that question by looking back to October.
As the need for ecommerce grew, so too did the number of retailers stepping into email marketing for the first time, while others tried to squeeze even more out of the channel. But how did COVID-19 impact the way consumers respond to email marketing, and what can retailers learn from it? Here are some takeaways.
In our latest MCM CommerceChat podcast, we talk to Robyn Meyer, partner, enterprise solutions at Transportation Insight, about challenges and opportunities in this disruptive environment, as well as some strategy, process and system changes companies can make to improve profitability and performance.
Extend, a provider of extended warranty programs, has raised $16.4 million in new capital and acquired assets from Aon division Affinity Insurance Services as it looks to make warranty programs available beyond enterprise-scale retailers. The company said current clients have combined annual sales of more than $11.5 billion.
How often do you experience your ecommerce business the way your customers do? Do you follow a customer’s journey and see where there are friction points causing you to lose sales? Here are three ways retailers can prevent losing sight of how their current and potential customers experience their offerings.
Even before Thanksgiving, ecommerce sales are already off to the races this holiday season. From Nov. 1 to Nov. 20, U.S. consumers spent $31.9 billion online, according to Adobe Analytics, up 16.7% from 2017. More than $1 billion in sales were generated all of those 20 days, Adobe said, a new record, surpassing $2 billion on Nov. 20.
Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.