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Marketing ARCHIVE

When Should You Mail To Institutions?  Jan 29, 2007 9:57 PM By MCM staff

Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.

PC Connection Ends 2006 on a High Note  Jan 26, 2007 2:52 AM By MCM staff

Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.

Study: Women Prefer Direct Mail to E-mail Ads  Jan 26, 2007 2:46 AM By MCM staff

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis Communications

Blair Agrees to Be Acquired by Appleseed’s  Jan 24, 2007 3:47 AM By MCM staff

On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement

USPS Releases Rate Case Revisions; Comments Due Jan. 31  Jan 24, 2007 1:06 AM By Jim Tierney

Last week the U.S. Postal Service released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented in May.

Use Co-ops to Track Transferring Customers  Jan 22, 2007 10:14 PM By Jim Coogan

Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don

Live from NRF: The Tale of Ann Taylor’s Turnaround  Jan 18, 2007 4:03 AM By Melissa Dowling

New York

Miles Kimball to Move Contact Center  Jan 18, 2007 3:24 AM By MCM staff

Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.

Live from NRF: A.R.M.E.D. and Dangerous  Jan 18, 2007 3:09 AM By Melissa Dowling

New York

Marketers Not Integrating E-mail: Survey  Jan 18, 2007 1:46 AM By Ken Magill

(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don






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