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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 21, 2006 1:51 AM By MCM staff
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
MarketingDec 21, 2006 1:17 AM By Jim Coogan
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
MarketingDec 20, 2006 9:06 PM By Mark Del Franco
In a deal designed to lower sourcing costs and improve gross margins, women
MarketingDec 20, 2006 8:45 PM By Heather Retzlaff
After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.
MarketingDec 20, 2006 8:28 PM By MCM staff
Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated
MarketingDec 20, 2006 8:09 PM By MCM staff
Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.
MarketingDec 18, 2006 7:37 PM By Steve Schultz
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
MarketingDec 18, 2006 7:28 PM By MCM staff
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
MarketingDec 15, 2006 4:33 AM By MCM staff
People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association
MarketingDec 14, 2006 7:34 PM By Brian Quinton
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up
Posted 1 day ago
by Zeke Hamdani
Posted 3 days ago