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Marketing ARCHIVE

Enough blame for everyone  Oct 01, 2006 9:30 PM By Sherry Chiger

If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!

back word  Oct 01, 2006 9:30 PM By MCM staff

Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union

Building a targeted e-mail list  Oct 01, 2006 9:30 PM By Tim Parry

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services

Shiny New Penney  Oct 01, 2006 9:30 PM By Tim Parry

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward

2006 Benchmark Report INFORMATION TECHNOLOGY  Oct 01, 2006 9:30 PM By Mark Del Franco

Here’s an encouraging statistic from Multichannel Merchant’s 2006 Information Technology Systems Benchmark Report: More than 70% of respondents said that

Paper prices holding for now  Oct 01, 2006 9:30 PM By Jim Tierney

With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic

Q&A: Christian Feuer on acquisitions  Oct 01, 2006 9:30 PM By MCM staff

As mergers and acquisitions continue to dominate the headlines, the movers and shakers involved often talk about those value-add benefits that can cut

Play nice  Oct 01, 2006 9:30 PM By MCM staff

At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing

Only Natural Pet Store revamps e-newsletter  Oct 01, 2006 9:30 PM By Heather Retzlaff

It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this






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