MULTICHANNEL MERCHANT » MARKETING
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
Sevierville, TN-based cataloger Smoky Mountain Knife Works three years ago began selling its wares on satellite television programming provider the Dish
Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost
Geneseo, NY-based cheerleading and dance team supplies cataloger Team Cheer has reason to cheer itself: In just eight months, the company’s new sales
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.