MULTICHANNEL MERCHANT » MARKETING
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here
Chicago–Different classes of e-mail are
Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.
Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
Looking for new
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.