Marketing ARCHIVE

Custom Prospect Database Solutions: Business Process Changes  Sep 25, 2006 6:42 PM By Caryn L. Gray

How consumer prospect databases require us to change how we think about and execute

o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.

Insert Media: Potentially Rewarding but “Not for the Faint of Heart”  Sep 25, 2006 6:38 PM By Tim Parry

Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.

Model E-mail Lists  Sep 25, 2006 6:33 PM By MCM staff

Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.

Live from NEMOA: Print Is Alive and Well  Sep 25, 2006 5:19 PM By Jim Tierney

Saratoga Springs, NY

Live from NEMOA: Sales Promotions a Subject of Debate  Sep 22, 2006 4:11 AM By Jim Tierney

Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the

Collegiate Pacific to Purchase Remaining Sport Supply Shares…Again  Sep 22, 2006 4:07 AM By MCM staff

If at first you don’t succeed, try again. That’s what Collegiate Pacific intends to do by offering once again to acquire the remaining shares of Sport Supply Group it does not currently own

Live from NEMOA: The End of the Big-Box Era?  Sep 22, 2006 4:04 AM By Jim Tierney

Saratoga Springs, NY–Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, knows a thing or two about shopping trends. His agency scours all points of the globe

Socially Conscious Fair Indigo Catalog Hits Mailboxes  Sep 21, 2006 1:59 AM By Mark Del Franco

Four former Lands’ End executives have teamed together to create Fair Indigo, a multichannel apparel company with a socially conscious message.

Harry and David Holdings Ends Year Just Shy of $600 Million  Sep 21, 2006 1:52 AM By MCM staff

For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%

“Seeds of Passion” Propel Mount Horeb Mustard Museum  Sep 21, 2006 12:34 AM By Mark Del Franco

Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of

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