Subscribe


 

Marketing ARCHIVE

The Alpha Project: End-to-End Measurement  Dec 21, 2005 7:55 PM By Brian Quinton

You may not know what a

FTC: Progress Being Made on Spam  Dec 21, 2005 3:07 AM By Ken Magill

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices

Prepare Your Operation to Cope with These Six Trends in 2006  Dec 15, 2005 2:40 AM By Rama Ramaswami

You may be preoccupied with family and friends this holiday season, but don

Six Trends That Will Change the Way You Do Business  Dec 14, 2005 5:14 AM By Debra Ellis

’Tis the season to count blessings, enjoy time with loved ones, and make predictions about the year to come. But let’s leave predictions regarding consumer confidence, the job market, and the stock market to the economists. Those numbers have little effect on individual businesses creating long-term relationships with their customers. Instead, let’s focus on the […]

Still Waiting for That E-mail Avalanche  Dec 07, 2005 6:47 PM By Ken Magill

By now it

FedEx Announces 2006 Rates  Dec 06, 2005 6:02 AM By John Fischer

Effective Jan. 2, Federal Express Corp.

How to build a customer contact plan  Dec 01, 2005 10:30 PM By Jack Schmid

Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing

PERFECT PARTNERS  Dec 01, 2005 10:30 PM By MCM staff

Forging a relationship with a vendor is a little like romance. If it’s all about money, you’re in trouble.That’s why John McManus, president/founder of

A Winning Team  Dec 01, 2005 10:30 PM By MCM staff

Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,

Out of service  Dec 01, 2005 10:30 PM By Rama Ramaswami

When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,






© 2014, Access Intelligence, LLC. All rights reserved.