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Marketing ARCHIVE

Watch Your Language!  Feb 01, 2004 10:30 PM By MCM staff

When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam

Five Experts in Search of an Author  Feb 01, 2004 10:30 PM By Jeff Morris

Maybe it was fate. Or perhaps, serendipity. Either way, as I prepared to write this story I had several very different encounters with contact centers.

A Healthier Holiday  Feb 01, 2004 10:30 PM By MCM staff

Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail

Opening Up the Can-Spam Act  Feb 01, 2004 10:30 PM By Paul Miller

It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the

Live from NRF: Marketers Not in Sync with Customers’ Needs  Jan 12, 2004 10:30 PM By Paul Miller

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47%

Swiss Colony Cuts Staff Following Disappointing Holiday Sales  Jan 09, 2004 10:30 PM By Margery Weinstein

Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog,

Blame Allan Sherman  Jan 01, 2004 10:30 PM By Sherry Chiger

By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,

Multichannel Marketing: Web Prospecting, Catalog Selling  Dec 01, 2003 10:30 PM By Bill Nicolai

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1

Contact Center to Fulfillment: It’s Logically Seamless for ClientLogic  Nov 19, 2003 10:30 PM By MCM staff

Read O+F’s recent interview with Amit Shankardass, Solution Planning Officer for business process outsourcer ClientLogic. Topics covered include the role of business process outsourcing, the current economic outlook, new technologies such as RFID and SMS, and the nitty-gritty economics of the growing phenomenon of offshore job migration.

Contact Center to Fulfillment: Logically Seamless for ClientLogic  Nov 14, 2003 10:30 PM By MCM staff

Read the first part in O+F






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