Marketing ARCHIVE

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

Texas Wineries Push to Legalize Direct-to-Consumer Shipping  May 02, 2001 9:30 PM By MCM staff

Austin, TX

working gear  May 01, 2001 9:30 PM By MCM staff

Pick It Up Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management

Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON  May 01, 2001 9:30 PM By Moira Cotlier

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel

Lashback  May 01, 2001 9:30 PM By Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

Ahead of the Game  May 01, 2001 9:30 PM By Barbara Arnn

As stories and jokes about failed dot-coms proliferate, it begins to seem that they are all here today, gone tomorrow. But e-commerce and multi-channel

talking heads  May 01, 2001 9:30 PM By MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s

People News  May 01, 2001 9:30 PM By MCM staff

Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg

FORBIDDEN CITY  May 01, 2001 9:30 PM By Dave Eckley

In traditional direct marketing, the statement You will receive your order in seven to ten business days actually meant something to both the cataloger






© 2014, Access Intelligence, LLC. All rights reserved.