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Marketing ARCHIVE

Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive

Catalog Copy: Sticking My Head into the Lion’s Mouth  Jan 01, 2003 10:30 PM By Herschell Gordon Lewis

I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional

Out of Service  Jan 01, 2003 10:30 PM By Rama Ramaswami

If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are

Natural Solution’s Dream Schemes  Jan 01, 2003 10:30 PM By Ernie Schell

ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company

Two by Two  Dec 01, 2002 10:30 PM By Jeff Siegel

One company designs and manufactures auto parts. Two more are in the book business. A third and a fourth sell off others’ excess inventory. What they

Chatworth Hall  Dec 01, 2002 10:30 PM By Barbara Arnn

Chat technology is here to stay, no more a despised stepchild of technology, cast out to languish on the barren moors of indifference. Online chat will

Eye on b-to-B: Prospecting, Not Spamming  Dec 01, 2002 10:30 PM By MCM staff

Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything

Pay as You Go  Dec 01, 2002 10:30 PM By Ernie Schell

OrderMotion from Transaction Smartware Inc. is a fully functional order management system with essential inventory management and fulfillment capabilities.

New Jewel in Sears’s Catalog Crown  Dec 01, 2002 10:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands’ End, Sears, Roebuck, and Co. spun off a catalog of its own. In September the department store

New Design, Old Punch  Dec 01, 2002 10:30 PM By MCM staff

Traditionally, the end of the year is a time for wrap-ups, but I think you’ll forgive Operations & Fulfillment if we skip looking back at the painful






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