Marketing ARCHIVE

Corrections and Clarifications  Sep 01, 2001 9:30 PM By MCM staff

CORRECTIONS: In the July Small Catalogs Forum (Management Software That Fits) we misspelled the name of CommercialWare. And in the August Electronic Catalog

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

Pasta Primavera  Aug 23, 2001 9:30 PM By Kevin Hume

You don’t have to become a farmer to sell gourmet food online. Take advantage of the fresh ingredients around you before you serve it up on the Web.

Making It Online  Aug 20, 2001 9:30 PM By MCM staff

You could argue that the catalog industry has changed more dramatically during the past five years than it had during the previous 50, almost entirely

FYI: Go for Broke  Aug 01, 2001 9:30 PM By MCM staff

Got spare cash? Spend it on customer service, advises a Jupiter Media Metrix study. The number of people seeking online customer service is expected to

A Death in the Family  Aug 01, 2001 9:30 PM By Sherry Chiger

Reporters are often compared with vultures, circling near-corpses and waiting for them to die. And I did feel somewhat like a bird of prey while following

Underwater Basket Weaving  Aug 01, 2001 9:30 PM By MCM staff

People of a certain age will remember this: Back in the ’60s and ’70s, UBW was the kind of course you supposedly took in college if you were part of the

How Dell Uses DAM  Jul 01, 2001 9:30 PM By Shayn Ferriolo

With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that

HOW DOES YOUR CALL CENTER GROW?  Jul 01, 2001 9:30 PM By MCM staff

The rows of tomatoes you plant as seedlings in your back yard or the flowers you lay out every spring in geometric patterns to impress your neighbors

SHORT TAKES: Snake Oil  Jul 01, 2001 9:30 PM By David Pluviose

A software vendor tells you he has a CRM package that will double your customer base and quadruple your profits in 90 days. Don’t buy it! According to






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