Marketing ARCHIVE

Storehouse: Crme de la CRM  Jan 01, 2002 10:30 PM By Jeff Morris

One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,

Mind Games  Jan 01, 2002 10:30 PM By MCM staff

No one is talking about the New Economy these days. If you had to choose one word to describe the mood of retailers as they face the new year, would be

Fit to be Tied  Jan 01, 2002 10:30 PM By MCM staff

These days, everyone’s looking to be in bondage with a marvelous business partner, that is. And where better to look for the ties that bind than your

Private-Label Credit Cards: Risky Business?  Jan 01, 2002 10:30 PM By Mark Del Franco

There’s little doubt that offering private-label credit cards to your customers encourages them to make repeat purchases. The use of private-label credit

People News  Dec 01, 2001 10:30 PM By MCM staff

Sandpoint, ID-based apparel cataloger Coldwater Creek appointed Daniel Griesemer senior vice president of retail. Previously, Griesemer held upper management

Pottery Barn  Dec 01, 2001 10:30 PM By MCM staff

It all began with the Peruvian stirrup-spouted pot. When I first spotted this 2,000-year-old beauty at the Dallas Museum of Art, I was stunned by its

GOLDEN RETRIEVER  Dec 01, 2001 10:30 PM By Richard Sawyer

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had

Benchmark 2001: Critical Issues and Trends  Dec 01, 2001 10:30 PM By Shayn Ferriolo

Two years ago, in discussing the 1999 Benchmark Report on Critical Issues and Trends, we wrote that, having experienced several years of strong sales,

New Web Catalogs  Dec 01, 2001 10:30 PM By Ellen Hansen

Airgas B2B To give customers another channel for ordering product and communicating with the company, Radnor, PA-based Airgas launched Airgas B2B in September.

Reverse Gear  Dec 01, 2001 10:30 PM By Lew Waddey

A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so






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