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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 01, 2004 10:30 PM By Heather Retzlaff
The Penzeys Spices catalog has garnered a cult following, in large part because of the half-dozen or so recipes included in each issue. Now the Milwaukee-based
MarketingNov 08, 2004 9:59 PM By MCM staff
First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
MarketingNov 01, 2004 10:30 PM By Ernie Schell
As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you
MarketingNov 01, 2004 10:30 PM By Paul Miller
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the
MarketingNov 01, 2004 10:30 PM By Debra Ellis
It is time to face reality: Customers do not want to have a relationship with your company. Relationships require a commitment from everyone involved.
MarketingNov 01, 2004 10:30 PM By Rama Ramaswami
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
MarketingOct 18, 2004 8:36 PM By Sherry Chiger
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
MarketingOct 08, 2004 1:02 AM By Heather Retzlaff
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.
MarketingOct 01, 2004 9:30 PM By Rama Ramaswami
In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice
MarketingSep 01, 2004 9:30 PM By MCM staff
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a