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Marketing ARCHIVE

Gold Collar CSRs  Jun 01, 2001 9:30 PM By Lisa Napell Dicksteen

Companies are realizing that the most significant investment they can make is not in their databases or computers, but in their customer service staff

Where Are They Now?: The Annotated First Catalog Age 100  Jun 01, 2001 9:30 PM By MCM staff

When trying to figure out where you’re going, sometimes it helps to look at where you came from and how you got to where you are today. With that in mind,

Short Takes  Jun 01, 2001 9:30 PM By MCM staff

Hard landing for retailers; e-tail rouge; some noir; pay more for phone services

Don’t miss the Catalog Power Forum  May 29, 2001 9:30 PM By MCM staff

Join the top executives of Black Box, Brylane, Fingerhut, Newport News, and Catalog City at the Annual Catalog Conference Power Forum, June 5.

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

On the Scene at Jupiter Retailing Forum: Customization Means Conversion  May 23, 2001 9:30 PM By MCM staff

Chicago–”Overhyped and underdelivered” is how Bill Bass, senior vice president of e-commerce and international for Lands

Texas Wineries Push to Legalize Direct-to-Consumer Shipping  May 02, 2001 9:30 PM By MCM staff

Austin, TX

Lashback  May 01, 2001 9:30 PM By Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

talking heads  May 01, 2001 9:30 PM By MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

CUSTOMER CARE: Getting with the (Loyalty) Program  May 01, 2001 9:30 PM By MCM staff

You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s






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