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Marketing ARCHIVE

Deluxe assortment  Sep 01, 2000 9:30 PM By Barbara Arnn

How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Shayn Ferriolo

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other

CrossTalk  Sep 01, 2000 9:30 PM By MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

working gear  Sep 01, 2000 9:30 PM By Ernie Schell

Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is

Williamsburg, Autumn 1999  Sep 01, 2000 9:30 PM By Melissa Dowling

Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired

systems  Sep 01, 2000 9:30 PM By Ernie Schell

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants

The 2000 I-Merchant 40  Aug 01, 2000 9:30 PM By Bob Woods

We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown

THE CATALOG AGE 100: THE HEAVY HITTERS  Aug 01, 2000 9:30 PM By Paul Miller

B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies

WHAT ABOUT YOUR OLD BUSINESS?  Jul 01, 2000 9:30 PM By Herschell Gordon Lewis

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting

YOUR NEW CUSTOMER  Jul 01, 2000 9:30 PM By Diane Cyr

Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important






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