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Marketing ARCHIVE

People News  Feb 01, 2003 10:30 PM By MCM staff

Labelmaster, an industrial labels and products cataloger, has promoted Barry Litwin to vice president, sales and marketing. Litwin, who was formally director

CRM at the crossroads  Feb 01, 2003 10:30 PM By Jeff Morris

The good news is, it’s February! OK, that may not seem like much, but think of it: This means you’ve survived the Big Holiday Shopping Season (such as

Williams-Sonoma chief resigns  Jan 09, 2003 10:30 PM By MCM staff

The same day that cataloger/retailer Williams-Sonoma (NYSE: WSM) posted solid holiday sales, the company announced the abrupt departure of chief executive

Out of Service  Jan 01, 2003 10:30 PM By Rama Ramaswami

If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are

Natural Solution’s Dream Schemes  Jan 01, 2003 10:30 PM By Ernie Schell

ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company

Catalog Copy: Sticking My Head into the Lion’s Mouth  Jan 01, 2003 10:30 PM By Herschell Gordon Lewis

I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional

New Design, Old Punch  Dec 01, 2002 10:30 PM By MCM staff

Traditionally, the end of the year is a time for wrap-ups, but I think you’ll forgive Operations & Fulfillment if we skip looking back at the painful

New Jewel in Sears’s Catalog Crown  Dec 01, 2002 10:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands’ End, Sears, Roebuck, and Co. spun off a catalog of its own. In September the department store

Pay as You Go  Dec 01, 2002 10:30 PM By Ernie Schell

OrderMotion from Transaction Smartware Inc. is a fully functional order management system with essential inventory management and fulfillment capabilities.

Multiple Views of Multichannel Promos  Dec 01, 2002 10:30 PM By MCM staff

Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger






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